Bachelor in Entrepreneurship and Retail Management

Entrepreneurship & Retail Management brings together hands-on experience and theoretical knowledge. It blends it with personal development so that you become an entrepreneur, or intrapreneur, with the skills to work in any environment. You'll develop expertise in consumer behavior, delve into international e-commerce, and foster a global mindset. Our bachelor of science degree immerses you in practical challenges, develops your understanding of the daily obstacles retailers and entrepreneurs face, and gives insights into how retail organizations become successful. You explore subjects ranging from finance and human resource management to strategy and change management.

• Graduate from the highest-ranked programs of its kind according to the 2024 Dutch Higher Education Guide
• Start your own business from day one and turn your dream into reality
• Work on challenges set by industry and visit business sites
• Draw on the expertise of educational and business experts from the work field
• Gain international experience with a period of study and an internship abroad
• Specialize in your preferred field: fashion, online retail, entrepreneurship, or retail management

What Entrepreneurship and Retail Management offers

The Bachelor of Science degree in Entrepreneurship and Retail Management immerses you in the world of retail and commerce. You can expect a very hands-on approach with workshops and practical challenges giving you the chance to develop your insights, explore business concepts, and apply your creativity as you turn ideas into concepts and then into reality. You’ll develop an entrepreneurial mindset and cultivate expertise in consumer behavior, international e-commerce, sustainable business, and the business-to-consumer market. Gaining insights into the success of organizations such as Amazon, Apple, Tesco, Ahold Delhaize, Ikea, and Zara, you’ll explore topics such as finance, marketing, human resource management, and change management from an international point of view.

If your ambition is to run your own company, then this degree gives you the knowledge and skills you need wherever you end up in the world – and you get to establish your own start-up company from day one. In the belief that doing business carries the power to add value to society and the environment, we’ll help you set up and scale up your business and prepare you for the new economy in which meaningful entrepreneurship is crucial.

Retail & Entrepreneurship in Practice

You work on assignments from real companies in each year of the course, collaborating in small groups and drawing on the skills and experience of lecturers, entrepreneurs, and professionals in retail. This method of working means you learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills. It also means you get hands-on experience of what it’s like in international retail and entrepreneurship. Companies we work with include Ikea, Zara, Amazon, Apple, Tesco and Ahold.

Gain international experience

In your third year, you take a minor subject either at one of the NHL Stenden Grand Tour partner locations in Thailand, South Africa, or Bali or through an exchange program to one of over 170 partner universities of applied sciences. There’s a wide choice of minors available, so there’s bound to be something to perfectly suit your interests and enable you to explore the wider world of international retail.

As a university of applied sciences, NHL Stenden challenges its students, lecturers, researchers and partners to explore beyond existing solutions and possibilities, to discover and develop their talents so as to contribute to social progress. A quick glance through history shows that trailblazing ideas that make a difference often come from people daring to question what others assume. At NHL Stenden, we call these people groundbreakers. They have the guts to break down the status quo and make unobvious choices. They are unmissable in a world that is increasingly complex. And we believe that these groundbreakers can be anyone that simply dares to be themselves. It makes them original – and it makes NHL Stenden home of the originals.

The #6 reasons

Life is about breaking through boundaries. At our international University of Applied Sciences, we want to encourage you each day to discover and develop your talents. To guide you on a journey that will take you beyond the borders of your education, help you to look beyond your field, and develop through collaboration with others.

Why NHL Stenden: 6 reasons to choose NHL Stenden

• Top-quality education: giving you a degree that works!
• Dynamic global network: offering a dynamic global network that will take you places.
• Innovative educational concept: teaching you to turn ideas into practical solutions.
• Excellent career prospects: giving you a skillset for a head start.
• Great student life: being diverse, open, and sociable. So you can be you.
• Affordable education: helping you get the most out of your studies.

Get ready to study in Holland

Studying abroad is often your chance to find out about different cultures. For some, studying in the Netherlands is a chance to explore a completely different culture, for others, there are more similarities. Our international students have found that sometimes the differences are in the details. Cheese is cheese, right? Or is it? When you study abroad, you’ll probably find that the things you now take for granted in your day-to-day life are no longer quite what you expect. Our students are more than happy to share their day-in-a-life experiences and show you what life can be like when you study abroad in the Netherlands. Moreover, they dig deeper into Dutch culture and tell you all about their experiences in a podcast series. Check out Experience Student Life at NHL Stenden.

Experience student life at NHL Stenden

Studying abroad can be very exciting and become the experience of a lifetime. But it can also make you aware of big and small cultural differences. It’s therefore good to know more about some Dutch habits and experience student life on campus and city, to find out if you can see yourself at NHL Stenden in the Netherlands.

Virtual Campus Tours

One of the most international educational institutes in the Netherlands, NHL Stenden University of Applied Sciences is based in student cities known for their friendliness and openness, from historic Leeuwarden, quaint Meppel, and entrepreneurial Emmen.