International Marketing MSc

Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

• global communication and brand management
• customer relationship management
• marketing ethics
• digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

• develop a theoretical understanding of the discipline
• test the applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

• create competitive advantage
• build brand loyalty
• understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

Professional accreditation and recognition

Newcastle University Business School accreditation

Newcastle University Business School is accredited by the:

• Association to Advance Collegiate Schools of Business (AACSB)
• European Quality Improvement System (EQUIS)
• Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high-quality teaching environment, innovative programming and active engagement with the industry.

Chartered Institute of Marketing (CIM)

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry-level, namely the Chartered Postgraduate Diploma in Marketing.

In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Market Research Society (MRS)

Our course is one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

A Global Top 125 university (QS World University Rankings 2023), Newcastle is home to 29,000 students from 140 countries.

A founding member of the Russell Group, we are one of only 19 universities in the world – and just three in the UK – to achieve a five-plus QS Star rating for overall excellence (2022).

We can trace our origins back to the School of Medicine and Surgery, established in 1834.

Today, we combine world-leading research with a world-class academic experience.

A global leader with strengths in ageing and health, data, energy, cities, and the creative arts, we’re pioneering solutions to some of the biggest challenges facing the world. In the UK’s Research Excellence Framework 2021, 42% of our research was scored as world-leading.

Through 5-star teaching (QS Stars 2022), we educate for life. Students are challenged and supported to learn from world-class experts across more than 185 undergraduate and 300 postgraduate degrees.

Student experience

Students are supported to reach their full potential by our Student Health and Wellbeing services that provide counselling, mental health, disability and specialist learning support, as well as financial support and faith and spirituality support.

We’ve developed an online Academic Skills Kit to support students in becoming effective independent learners.

Our Students' Union is at the heart of the Newcastle experience, offering more than 180 student-run societies and over 60 sports clubs.

A top student city

Multicultural, vibrant and friendly, Newcastle is the capital of North East England – the University’s city-centre campus is at its heart.

A global top 50 and UK top 10 student city, it’s also one of the most affordable in the UK (QS Best Student Cities, 2023).

Newcastle offers top-class sports, a vibrant arts scene, great shopping and exciting nightlife. It’s also close to beautiful countryside and award-winning beaches.