Digital Marketing, certificate

As more of our daily activities occur online, it is integral for organizations to deliver effective digital marketing. All types of organizations utilize marketing delivered through digital channels, including search engines, websites, social media, email, and mobile apps. This program prepares students to take the Online Marketing Certified Associate (OMCA) exam to certify their skills as Online Marketing professionals.

Topics include:

Search Engine Optimization (SEO);

Pay-per-Click (PPC) advertising;

Conversion optimization;

Web analytics;

Content Marketing;

Email and mobile marketing.

Learn how to:

Apply social marketing strategies to grow followers and create user engagement;

Use a social media management platform;

Manage social media marketing campaigns;

Analyze the effectiveness of digital marketing tools, content, and campaigns;

Maintain a professional online image;

Utilize essential technologies, such as Office 365 and Google Apps, to assist in productivity;

Apply fundamental computer security concepts to help keep users and their data safe online.

Martinsburg College provides performance-oriented, skills-based educational programs to adults seeking to achieve improved proficiency levels in a broad range of disciplines. Our history of providing quality education to adults dates back to 1980 when the first training centre was opened in New York and has been based in Martinsburg, WV, since 2006. Martinsburg College and its affiliated companies have been pioneers in competency-based learning, technology-assisted education, and distance training. Student-centred education was first introduced in our brick and mortar schools in 1980. As educational technology improved, Martinsburg College could capitalize on decades of in-school experience and introduced high-quality distance education programs. Currently, all of Martinsburg College's programs utilize distance education delivery. Our programs' quality and our considerable experience in supporting adult learners in non-traditional educational delivery have resulted in consistently high student completion and student satisfaction rates.

Martinsburg College seeks to provide high quality, relevant, and affordable distance learning programs to individuals who want to improve their personal and professional development and career growth opportunities.

Martinsburg College is accredited by the Distance Education Accrediting Commission (DEAC).