Bachelor of Business Administration (BBA) in Marketing

What makes consumers tick? Piques their interest? Turns them from window shoppers into purchasers? The right marketing. This major will give you the knowledge you need to build brands and drive profits.

Some of the Courses You Can Take

• Consumer Behavior
• Global Markets
• Power of the Brand
• Public Relations
• Applied Marketing Research
• Internet Marketing

LIM College is exclusively dedicated to preparing students for rewarding careers in every aspect of the business of fashion. Undergraduates can choose between majors in Fashion Media, Fashion Merchandising, International Business, Management, Marketing, and Visual Studies.

Located in the heart of New York City—with three academic buildings in Midtown Manhattan and a residence hall on the Upper East Side—LIM offers a unique blend of real-world experience and strong academics in the fashion capital of the world.