BSc in Business Administration (Digital Management and Innovation)

Help shape the digitalization of processes

New technologies, digital platforms, and programs are changing business. Data has become the world’s newest natural resource, and knowing how to use it can be a game-changer. Companies that quickly derive insights from data and infuse analytics into everything they do can gain a competitive advantage. But who designs and supports the digital transformation of companies? Who coordinates the necessary steps and ensures cooperation between people, systems, and data? Experts in the field of management information systems (MIS) provide the link between economic performances and intelligent IT infrastructures.

Solidify your expertise

Our degree provides you with a strong foundation in all aspects of business administration. Develop expertise in a number of areas through a wide range of topics such as management, strategy, accounting, math, statistics, law, micro and macroeconomics, and more. Gain well-rounded knowledge and a skill set that will maximize your career opportunities with the profile of Digital Management and Innovation.

Kühne Logistics University – Wissenschaftliche Hochschule für Logistik und Unternehmensführung (KLU) – is a private university located in Hamburg’s HafenCity. KLU is one of very few private universities in Germany entitled to confer their own PhDs.

The independent, state-certified university’s major research areas are Sustainability, Digital Transformation, and Value Creation in the fields of Transport, Global Logistics, and Supply Chain Management. 2020 KLU celebrates its 10th anniversary under the motto "10 years of award-winning teaching and research".

The 2019 ranking of the Wirtschaftswoche identifies KLU as one of the strongest research universities in the field of Business Administration in Germany, Austria, and Switzerland. Out of 200 competing universities, KLU reaches the top 20 in the overall ranking and scores No. 2 among all private universities. In terms of research output per professor, KLU faculty is ranked No. 7 in the overall ranking and No. 1 of all private universities. In the latest CHE University ranking, KLU obtained the highest marks for all major criteria. Learn more about our ranking results here.

With one BSc and three MSc degree programs, a structured doctoral program, and a part-time MBA, KLU offers its 400 full-time students a high level of specialization and excellent learning conditions. KLU has an international team of 24 professors who teach in English. In open, tailor-made management seminar series, industry specialists and managers alike benefit from the application of academic findings to practical issues.