MSc in Digital Marketing

Do you want to pursue a career in digital marketing? Through our programme, you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.

The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and growing demand for employees who have the necessary knowledge and skills to employ these technologies strategically.

Key benefits

• You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
• We offer in-depth studies of critical insights into marketing decision-making in a digital context.
• You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.

We undertake ground-breaking research that improves the way people do business. And we engage with organizations around the world to create real value for society.

Since 1989, King’s Business School has grown into a leading management institution – established as King's ninth faculty in 2017 – and one of the largest in London. We’ve appeared in the top 10 for business and management studies three years in a row.

We’re a friendly, diverse community committed to the highest quality teaching and research. People from over 80 countries come here to study with us, and we’re proud of the varied perspectives they bring to our school.

Being in the heart of London, our students and academics have unlimited opportunities for collaboration, research, and developing their career prospects. From bold new startups to multinational conglomerates, businesses inform our teaching and benefit from our work.

Bush House

Built by American businessman Irving T Bush and designed by US architect Harvey W Corbett in 1919, its original function was to be an international trade centre with exhibition galleries, shops, conference rooms, reference libraries, a small theatre, badminton court, cinema, swimming-pool, club and restaurant.

In 1941 Bush House became the home of the BBC World Service, the world’s largest international broadcaster. Communicating at one point in over 40 languages with over 200 million listeners all round the world, the World Service has been described as ‘a sort of United Nations of broadcasting’. Among the famous broadcasts from the building are some of those of General De Gaulle to the Free French, speeches of Winston Churchill during World War 2; talks by George Orwell (Eric Blair) and Paul McCartney interviewed live on the Russian Service during the Cold War.

King's Business School moved into Bush House in August 2017, alongside the School of Natural, Mathematical and Engineering Sciences' School of Informatics, the Entrepreneurship Institute, King's College London Students' Union, and other King's departments.