Bachelor of Science - Marketing

Marketing is everywhere. Marketing skills are sought after in all areas, from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. And everywhere from New York to Asia.

Keuka College’s marketing programs equip you with the knowledge and skills necessary to be successful in one of today’s most dynamic fields. Marketing is offered as a major, a minor and a concentration, making it easy for you to add a marketing emphasis to whatever path you chose at Keuka College. You’ll take courses in advertising, public relations, consumer behaviour, retail marketing, Internet marketing, and more.

Keuka College was founded in 1890 and is located on the shore of Keuka Lake in New York state’s Finger Lakes region. Keuka College is a private, undergraduate and graduate, residential college that offers bachelor’s and master’s degree programs on campus and through its Accelerated Studies for Adults Program across much of Central and Western New York state, as well as international programs in China and Vietnam.

Regardless of degree or location, Keuka College graduates boast significant, real-world experience that impresses employers and graduate schools. We produce well-educated, optimistic, and resourceful people who lead lives of purpose and accomplishment.

The College’s 290-acre campus hosts more than 1,100 students, approximately 300 employees, and more than 5,000 summer conference guests. It is the largest private employer in Yates County,