Master of Science in International Marketing

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a program that develops your ability to address contemporary marketing challenges, including digitalization, globalization, and the rapid rate of market change.

The program has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalization of economic activity. The course contents mirror contemporary research and the situation companies experience right now.

The program prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

All courses are given in English and the program is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.

Study at JU

International Profile

JU was recently ranked among the top 25 universities in the world in student mobility (U-Multirank, 2021) and is one of the top universities in Scandinavia in terms of international student exchange- offering great possibilities to study abroad during a program. We offer a truly multicultural environment with 2,400 international students from about 120 countries. Approximately 50% of the students and faculty at our business school are international.

High-Quality Education and Research

Our education is research-based which means that we integrate the latest research into our teaching. Our business school, Jönkö ping International Business School, is ranked among the top 95 business schools in Europe by The Financial Times ( FT 2021 and 2022) and our master's in management have been ranked top 100 globally (FT 2021,2022 and 2023). We also belong to a select group of top business schools holding prestigious double accreditation from both EQUIS and AACSB. Learn more about our rankings and accreditations.

The School of Engineering is one of Sweden's largest educators of engineers and world-leading when it comes to research within materials and manufacturing technology. The school is accredited by ACEEU International Accreditation (Accreditation Council for Entrepreneurial and Engaged Universities) and is a member of the Conceive Design Implement Operate CDIO Initiative. The School of Education and Communication is part of the global ranking of academic subjects in communication by the Shanghai Ranking The School of Health and Welfare is accredited by the International Society for Prosthetics and Orthotics (ISPO).

Combination of theory and practice

There's an entrepreneurial spirit throughout the education at JU and students get the opportunity to practice what they're learning within most programs through company projects, case competitions, internships, group work, and much more. JU has 800 partner companies for collaboration purposes.

Employability

Approximately 90% of our students gain employment within two months after graduation, one of the highest rates among universities in Sweden.

What does Jönköping have to offer?

Jönkö ping is a beautifully situated city, surrounded by lakes with stunning waterfront views and a long beach in the city center. It's a city with a lot to offer- stylish bars and restaurants, cozy cafes and shopping streets theatres and music venues, and even a large mall with shopping, restaurants, and more. There are lakes where you can row, kayak, and do other water sports and many beautiful parks and nature close by where you can enjoy some leisure time.

A Student City in a Great Location

Jönköping was recently ranked among the 10 best student cities in Sweden (Studentum.se, 2023). The city is well placed in the southern part of Sweden with good connections to the major cities in northern Europe. JU's campus is located in the heart of the city, which makes it a perfect spot to set out and explore.

City of Dreamhack

Dreamhack is one of the world's largest LAN parties and is a great example of the young entrepreneurial spirit that has put Jönkö ping on the map. It's hosted twice a year in Jönkö ping and has attracted over 300,000 visitors to the city since 2001.

Sports

Sport is a big deal here and there are a huge amount of sports associations and clubs to join and year-round sporting events to enjoy! Top 5 things to do in Jönkö ping Anas- JU student ambassador- lists his top 5 things to do in Jönkö ping, and the best part - it's a series! Watch part one here!

A hub for academic excellence and international success

JIBS stands out not only for its academic achievements but also for its international profile. The school is globally connected with strong ties to the international business world. Almost half of the staff and 80% of the master’s students have a foreign background, contributing to preparing graduates for success in the international job market.

JIBS scores high on international mobility and the proportion of international faculty has earned JIBS the top spot in Scandinavia.