B.A. in Tourism Management

The aim of the Undergraduate (Bachelor’s Degree) Program of Tourism Management for International Students is to cultivate advanced cross-cultural specialists in Tourism Management who would have the systematic and solid professional knowledge, comprehensive and skilled language skills, and can participate in and promote the friendly relationships and cooperation between China and their home-country. Through four years of professional study and practice, the graduates are expected to master in the basic theories, like Economics, Management and Marketing, and the professional courses, like Tourism Service Management, Travel Service Management and Tourism Industry Management. The graduates would have a good ability of cross-cultural communication, proficient in Chinese traditional culture, and familiar with operation rules of tourism industry. The graduates are competent at the work of tourism administration management, tourism management of scenic spot, operation management of tourism enterprises, hotel top management, hotel investment consulting and planning, tourism project consulting and development planning, tourism marketing, exhibition planning, marketing management and other aspects of tourism professional work under the cross-cultural background. Also, the graduates are expected to have the ability to start a self - employment career.