B.B.A. in Business Management

As a JMU business management major, you’ll be prepared to lead effectively in a dynamic global business environment, using a variety of resources to achieve your organizational goal.

Effective managers who know how to use critical thinking skills to innovate and solve problems, and interpersonal skills to work with others to accomplish goals are always in great demand in business and industry.

You'll cultivate these in-demand skills with coursework in project management, evidence-based decision-making, and management of technology and innovation. In addition to a rigorous core curriculum, you’ll have the option to specialize in the areas of human resource management, innovation, and entrepreneurship or management consulting.

Management skills are broadly applicable and our graduates go on to a wide range of professions in both the public and private sector. The major is also designed to help those thinking of starting their own business or aiding a family business. Finally, many students find the broad business training of the management major a helpful foundation for future graduate study.

We know that success requires equal parts intellect and action. At JMU, that’s what Being the Change is all about.

When students graduating from James Madison University proudly walk across the stage to receive their diplomas, they’re more than just educated. They’re members of a fellowship of doers. They know how to make things happen. They’ve honed their ability to think critically. They’ve learned the importance of a strong work ethic and they’ve become committed to and skilled at collaborating with others. Diplomas in hand, they leave campus determined to live lives of meaning and pursue careers of purpose.

Only two hours from Washington D.C., JMU is fast becoming one of the nation’s leading lights in higher education. That’s because students enjoy unusually engaged relationships with world-class faculty who are at JMU because they want to pursue knowledge and teach talented students.

JMU students, faculty and alumni are using equal parts intellect and action to succeed in every sort of pursuit: they’re boosting innovation and discovery, leading in business, advancing culture, improving health care, reforming education, renewing civil society, competing in athletics — they’re Being the Change in every imaginable way.