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Main fields of study

MBA in Events and Public Relations

ISEG Business And Finance School - school of management


Location

France

Study Format

On Campus

Course language

French

Study Fields

Communication, Business Administration, Marketing

Academic pace

Full Time

Degree

Master of Business Administration (MBA)

Tuition Fee

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Program Description

MBA Events, Public Relations train you in developing strategies, the tools of event communication, and Public Relations of brands and institutions. Learn to create events to manage a brand image, build relationships with internal and external audiences, and manage the company's reputation online and offline.

Skills:

Organize internal and external events as part of the company's communication policy

Manage the communication of events on social networks in conjunction with all institutional partners

Define the image and brand policy and manage its trust capital

Design communication media in line with the company's charter

Careers:

Event communication manager, external communication manager, event production manager, e-reputation consultant.

About the School

ISEG - The great school of communication, marketing, and digital is a school of marketing and communication established in 7 cities of France: Bordeaux, Lille, Lyon, Nantes, Paris, Strasbourg, and Toulouse. Very in tune with professionals and businesses, the school is rooted in passion and innovation. The school issues three Level 7 titles certified by the State and registered in the National Directory of Professional Certifications (RNCP).

Joining ISEG means joining the great innovative school of digital, marketing and communication, at the heart of sectors, as close as possible to professionals, in synergy with the technological and creative schools of the IONIS Group, a real incubator of achievements.

A school for marketing and communication must provide its students with knowledge, skills, and know-how to successfully integrate into companies in these fields and develop their talents in the long term.

Following a course in our school of communication and marketing is for each student to guarantee learning "in real-time," of meeting the experts who lead these transformations, working on projects that respond to the new worlds of marketing and communication.

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