Online MSc in Digital Marketing and Data Analysis

Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programs online, look up product reviews before buying, and make use of social media to submit and read reviews*. This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.

Online MSc in Digital Marketing and Data Analysis encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking, and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.

Even though it is inseparable from and runs alongside offline or “traditional" marketing, digital marketing differs in many aspects that offer a real breakthrough and a new paradigm. A few examples of this include closer and more direct relations with consumers, often in real-time, performance marketing, based on economies of scale, and of course, the use of data, tracking, and algorithms.

Our Online MSc in Digital Marketing and Data Analysis Course is an online program that aims to train the marketing professionals of tomorrow, capable of defining a digital strategy using the solid foundations of data analysis and mastery of the ethical issues surrounding the protection and use of personal data.

Inspired by the traditional English-speaking university model, the Master of Science, more commonly known as an MSc, totals a 5-year degree, with the Masters generally being obtained in just over a year, and is aimed at holders of a 3-year degree, at least. Upon graduating from our Online MSc in Digital Marketing and Data Analysis, students will often reap the rewards of much greater employability, due to the weight and prestige that Master of Science holds in the eyes of employers. This is an added reason for you to study for an online master's at IPAG.

The Masters of Science (or MSc) awarded by IPAG combines the academic and scientific requirements of this online Digital Marketing degree with the school's values and objectives based on the promotion of management adapted to a globalized and rapidly changing world. They allow for a high degree of professionalization and internationalization. Graduates of our online Digitial Marketing & Data Analysis course are therefore immediately operational in a specific profession and/or sector of activity.

This training is offered in partnership with DataScientest, a hybrid training organization, currently the leader in Data Science training in France.

Degree

Ascencia's Operational Activity Manager certification RNCP 35585 level 7

Master of Science IPAG Bac+5

IPAG Business School is a French higher education institution located in Paris and Nice on the French Riviera. Our mission is to educate managers about fast-changing worldwide environments and to produce quality research with national and international visibility. The school relies on top-level research that enriches the academic principles of its subjects, a great network with the business sector, an appreciation among students for the diversity of cultures and knowledge, and raising our student’s awareness of major contemporary issues and ethics.

The school offers a range of programs from BTS (2-year degree) to DBA (8-year degree), including Bachelor (3-year degree), MBA (5-year degree), and the Grande École Programme (5-year Master’s Degree and EFMD accredited). We have tailored also, online programs for those who prefer greater flexibility in their studies. Professionals can also follow various short or diploma courses such as the master’s in Management & CSR from IPAG Executive Education. Relying on an international network of more than 130 partner universities in 37 countries, students have a large choice of international destinations to choose from when deciding to study a semester abroad. Each year, the school welcomes more than 1,000 foreign students attracted by French business schools and IPAG programs. Also, with leading research, IPAG appears in the most renowned rankings (Shanghai, RePEc).

Our Mission

To educate managers for fast-changing worldwide environments and to produce quality research with national and international visibility

To this end, IPAG Business School relies on:

• Top-level research that enriches the academic principles of its subjects
• A great network with the business sector
• An appreciation among students for the diversity of cultures and knowledge
• Raising our students’ awareness of major contemporary issues and ethics
• Our objective is to train multi-skilled, adaptable, and responsible managers.