BBA in Digital Operations Management

The BBA in Digital Operations Management is an internationally focused, four-year program that allows students to quickly build their online business skills with a global focus.

This program is aimed at students seeking an international career; it is certified by the French RNCP, level VI (Management and Business Development).

Graduates of this program will be able to identify the challenges related to transitioning business activities to the online world; they will also have expert-level knowledge of the various facets of online sales.

Strengths of the BBA by isc Paris Global Programs

• Innovative and career-focused instruction: action learning/learning by doing business games, flipped classrooms, group projects, student enterprises, etc.

• Two international accreditations: BGA and AACSB

• An international network of 43 partner universities in more than 19 countries

• Program taught completely in English

Objectives of the BBA in Digital Operations Management

• Steer and oversee the financial aspect of corporate activities

• Manage online sales teams

• Improve the customer experience and e-commerce site conversions by directing and optimizing logistics and transportation in the country where the company is located.

• Improving service offerings and performance; optimizing margins

• Contributing to the company’s strategic projects (multi-channel marketing, marketplaces, supply chain, etc.)

• A unique system of student associations: 10 student enterprises with more than 100 projects per year

Accreditations

AACSB and BGA international accreditations

Founded in 1963, the ISC Paris Group is one of France’s few private, independent higher education groups–founded by business and educational visionary Paul Icard. The ISC Paris Group focuses on two “educational brands”: ISC Paris Grande École is one of the top 20 French Grandes Écoles that belong to the Conférence des grandes écoles. ISC Paris holds three international accreditations: AACSB, AMBA, and EPAS. ISC Paris Global Programs is a leader in developing specialized degree programs that require three to five years of university study after high school (Bac+3 to Bac+5 in the French system), and Executive Education programs.

Paul Icard was a multi-talented and dynamic personality–a human resources director, artist, student of abstract art pioneer Francis Picabia, a student of psychology, and the author of a book on workplace psychology.

Icard’s ambition was to select and train the next generation of corporate managers. He saw the corporation as a living organism, open to the outside world and able to adapt to any situation. To help students grow from learners into agile professionals capable of reflection, action, and open-mindedness, Icard envisioned a curriculum in which students were most importantly entrepreneurs in every situation they encountered: in the classroom, in associations, in Student Enterprises, in their businesses, and in every situation they could envision.

Icard’s Vision

In the ISC Paris Group, we are committed to keeping Paul Icard’s groundbreaking inspiration alive. We strive to be the top educational group for Action Learning and management education, with an emphasis on active instruction, the student experience, innovation, and multiculturalism–all for the benefit of our students’ personal and professional growth.

Our Mission

In the ever-changing corporate world, we can summarize our mission as follows:

To enable our learners to reveal their talents which serve society and enterprises for a sustainable future in an international context.

In this context, our mission aims to:

• Encourage students to be responsible for their education, to develop their leadership skills, and to prepare them to meet worldwide challenges.
• Cultivate our students’ critical thinking skills, to help them become responsible and ethical managers; to develop their decision-making skills through practical and professional experiences in a multi-faceted environment.
• To contribute to new knowledge and innovation in management, management practices, and management education, to benefit the academic and business worlds.
• To support corporations’ training and hiring needs.
• To actively participate in discussions that help to maintain, promote, and develop the French higher education system.