Location
United States of America (USA)
Course language
English
Study Fields
Business, Marketing, Digital Marketing
Degree
Bachelor's Degree
Tuition Fee
Request info
Location
United States of America (USA)
Course language
English
Study Fields
Business, Marketing, Digital Marketing
Degree
Bachelor's Degree
Tuition Fee
Request info
The Marketing Minor provides fundamental instruction in advertising, promotions, public relations, sales, and consumer behavior. Students will gain an understanding of contemporary marketing practices, the consumer buying decision process, and common marketing problems and challenges. Students taking the minor will have the opportunity to apply what they learn through, work on real-world projects, and participation in national competitions.
Requirements
18 hours for BSBA students, 24 hours for non-business students
Non-business students will need to take BUS M300 or BUS M301 and ECON-E270 as prerequisites.
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