MSc in Global Marketing

Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing.

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.

MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within the industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial to global marketing.

The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to addressing these challenges.

You will enhance your student employability through participation in a wide range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers.

Educational aims of the programme

The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to addressing these challenges. Central to the programme is the development of personal and professional competence of students with an emphasis on responsible leadership and sustainable marketing practice.

The stated values of the MSc Global Marketing are to be intellectually challenging, vocationally relevant and to be responsive to student and industry needs. Given these values, the overall aim of the programme is to provide students with an intellectually challenging and vocationally relevant education to Masters level in the area of Global Marketing that is not only internationally relevant but also truly global in its comprehensive coverage from branding to multi-channel communications as well as strategic marketing planning to deliver customer value through product and service innovation. This Masters degree will enhance student employability through participation in a wide range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers.

The programme aims to meet the needs of students who wish to pursue a career in marketing within a global marketplace. Students may come from a background of having studied a business-related subject, who wish to gain a greater understanding of Global Marketing to enhance their career opportunities. However, the programme will also be attractive to applicants who have studied non-business related subjects (e.g., engineering, social sciences, psychology, etc) at the undergraduate level. The programme is offered on a full-time basis. Future consideration may be given to a part-time study option. The programme team believe the programme or modules within it will appeal to existing entrepreneurs and working managers and the team is keen for practitioners to apply. The programme welcomes applications through the Flexible Entry route involving Credit Transfer and RPL.

GCU London is a professional postgraduate university campus of Glasgow Caledonian University (GCU) , located in an ultra-modern environment in the heart of London . Situated in Spitalfields, one of London’s most attractive locations, GCU London is in proximity to the capitals globally recognised financial and fashion industries.

The campus offers a range of MBA and MSc courses , high-quality teaching and links with international businesses. GCU London provides students with an enriching and diverse learning experience underpinned by a vibrant international, intellectual and cultural life. We attract students from over 56 countries, from a range of backgrounds from all corners of the world.

Career Focus

Our university is an institution that believes in "careers come first". Excellence in education lies at the heart of our mission; therefore, we aim to equip our students with the necessary skills to excel in their chosen professions by offering high quality, flexible and accessible learning.