BA (Hons) in Media and Communication

This programme is one of the most highly regarded of its kind in Scotland. Covering press, broadcasting and online, it will equip you for a successful career in the media or related industries, such as advertising or public relations.

We take a broad-based approach to the study of broadcasting, the press, cinema and the internet, examining the role and impact of media in society and how media industries are organized. You'll learn to be reflective in your thinking, while working intelligently, responsibly and ethically.

Using the industry-standard equipment you will develop radio and TV production skills in our state-of-the-art multimedia suite along with creative advertising and public relations skills in real-world scenarios. We'll help you to learn to think creatively, analyze and evaluate content to produce innovative professional material across a range of platforms.

GCU takes full advantage of Glasgow's reputation as a media city. We have strong links with a wide range of media organizations, with fantastic opportunities for placements and experiences to network and enhance your future career prospects.

This programme offers Erasmus+ funded exchange and non-European exchange opportunities.

International Student Start Dates

For new international students, orientation events start on 14 September 2018 . This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.

There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.

Language Option

Students can study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian and each are offered at different levels depending on your background knowledge.

Study abroad

Exchange opportunities are open to full-time undergraduate students who have completed at least one year of study (Year 3 direct entrant students must have completed one semester at GCU).

Assessment Methods

Our approach to the learning, teaching and assessment of our students is to adopt a wide range of methods. This ensures you gain the necessary knowledge and understanding of the media world, but also develops your personal, intellectual and transferable skills.

Key to our assessment strategies is that you will apply concepts and skills rather than simply write about them, fully cementing and demonstrating your understanding. For example, in the media practice modules some of the assessments will be based on you final product itself, be it a short film, a screenplay, a Public Relations campaign or an advertisement that is assessed. We fully embracing digital technology in our teaching and learning and you'll be getting hands-on experience. For example, in Media Analysis you may be working on our digital poetics exercises using frame grabs to critique audio-visual culture.

Teaching Methods

The different learning and teaching methods we use are all designed to ensure that the programme is both vocationally relevant and academically challenging. Our students are encouraged through individual modules and through the Personal Development Planning process to reflect on the ways in which their academic and practical work relate to and inform each other. Student are encouraged to undertake industry work experience. We have a strong focus on employability and we work closely with experts from the media and creative industries to offer our students current perspectives on the jobs market.

Our students undertake hands-on training on industry standard equipment for media practice work. They are supported by full time staff and guest tutors from industry in our extensive facilities, which include a newsroom, editorial and radio presentation and production suites and a TV studio and gallery.

Our students have the opportunity to undertake a period of study abroad through international exchange programmes. Up to one in five of our students have studied for a period with our partner institutions across Europe, North America and Australia.

Glasgow Caledonian University is a distinctive, inclusive and forward-looking university that is committed to its social mission to promote the common good. We have become an international centre of excellence in higher education, promoting employability and global citizenship in our graduates. We win awards for our support and commitment to the student experience, whilst delivering innovation through our world-class research in key areas of strength. We have a tradition of widening access to higher education for talented individuals regardless of their backgrounds, and we leverage our intellectual and social capital for the benefit of the communities we serve in Scotland and internationally.

Glasgow Caledonian University (GCU) is a vibrant, innovative and multi-award winning University for the Common Good.

We aim to contribute to society in a manner that embraces yet goes beyond the traditional role of a university. GCU’s For the Common Good commitment is brought to life and delivered by students and staff across academic schools and departments.

Welcome to the Glasgow School for Business and Society

We thrive on ideas, support innovation and value the importance of social responsibility. Students come to us for our knowledge and experience to enhance their career and personal ambitions. Our external partners come to us to find the latest research-led thinking and to access the talent of our students.

Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy while delivering social benefit to local and global communities.

Global citizenship, responsible leadership, entrepreneurship and social justice are core to our teaching, research and public engagement activities.

Our distinctive, research-led portfolio offers excellent and accessible higher education opportunities in Glasgow, London and New York. Our programmes are endorsed by professional and academic accreditations confirming that your qualification is among the best in the world.

Corporate responsibility and sustainability are now fundamental concerns for every organisation. As a University for the Common Good, we are playing a key role in the global transformation of business management education. We seek to address the complex challenges of the global economy in the 21st century while delivering social benefit to local and global communities.

We are particularly pleased that our success at embedding ethics, responsibility and sustainability across all aspects of life at Glasgow School for Business and Society has been acknowledged through our membership in ASHOKA U, United Nations Global Compact and PRME, as well as local initiatives such as WRAP and Business in the Community.

We have also become the first university in Scotland to join the prestigious EPAS global network. I welcome this recognition of our high-quality learning and teaching experience that equips our graduates with the skills and knowledge to succeed in the global market. The EPAS accreditation is indicative of a wider institutional commitment to use the very highest international benchmarks to evidence the quality of our provision. This provides robust reassurance to our staff, students, academic and business partners that we are a globally-networked university that is embedded within our local community.

We challenge our staff and students to be critical and independent learners, to become responsible leaders and to make positive contributions to business and society. We’d invite you to join us in our commitment to the Common Good.

Professional Affiliations

The Glasgow School for Business and Society has a strong track record of working partnerships with professional bodies which ensure our courses are relevant to the changing needs of the labour market.

Our professional affiliations not only keep our students up-to-date with the latest advances in business, but they help our graduates stand-out when looking for employment and in some cases confer a special status on graduation.

Examples of professional bodies with which GSBS is associated include:

• AACSB
• ABS (Association of Business Schools)
• Business in the Community
• CEEMAN
• EFMD (European Foundation for Management Development)
• ESRC (Economic and Social Research Council)
• UN PRME Initiative (Principles of Responsible Management Education)
• Gold Approved Learning Centre for ACCA
• Approved Teaching Centre for the Chartered Institute of Personnel and Development (CIPD)
• Centre of Excellence with the Chartered Institute for Securities and Investment (CISI)

We offer programmes and modules accredited by:

• ACCA (Association of Chartered Certified Accountants)
• Broadcast Journalism Training Council (BJTC)
• Chartered Banker
• Chartered Institute for Securities & Investment (CISI)
• Chartered Institute of Logistics and Transport (CILT)
• Chartered Institute of Marketing (CIM)
• Chartered Institute of Personnel and Development (CIPD)
• Chartered Institute of Purchasing and Supply (CIPS)
• Chartered Insurance Institute (CII)
• Chartered Management Institute (CMI)
• CIMA (Chartered Institute of Management Accountants)
• EPAS (European Foundation for Management Development Programme Accreditation Scheme)
• ICAEW (The Institute of Chartered Accountants in England and Wales)
• ICAS (Institute of Chartered Accountants of Scotland)
• Institution Of Occupational Health (IOSH)
• Institute of Operations Management (IOM)
• Institute of Risk Management (IRM)
• IOR (Institute of Operational Risk)
• Law Society of Scotland
• National Council for the Training of Journalists (NTCJ)
• British Psychological Society
• SHRM (The American Society for HRM)
• The Institute of Hospitality (IHA)
• The Institute of Travel and Tourism (ITT)
• Tourism Society (TS)
• Tourism Management Institute (TMI)

Our Departments

Law, Economics, Accountancy & Risk

Our Department brings together academics with interests and expertise in law, risk, economics, accountancy and finance. We pride ourselves on our close links with business organisations including not-for-profit organisations and professional bodies that accredited a number of our programmes.

Department of Business Management

Our Department is focused on the contemporary and innovative use of management approaches and techniques, resources and processes to enhance and develop organisations in the private and public sectors in a highly competitive global marketplace

Department of Social Sciences, Media and Journalism

Bringing together over fifty staff, the Department has both a strong research culture and a commitment to teaching excellence. Rated as internationally excellent and world-leading in several areas in the last Research Assessment Exercise.