BA (Hons) in International Marketing

Accredited by: CIM

Combining traditional and digital marketing, our programme will provide you with the knowledge and expertise required for a successful career locally or globally. In addition to a foundation in business, you’ll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organization, from advertising, sales, market research and new product development to the creation, promotion, and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme. You’ll explore contemporary marketing challenges and study marketing disciplines including consumer behavior, marketing communications, brand management and market research methods, alongside business modules and optional modules from a wide range of subject areas.

You could also take up a funded international exchange placement to study part of your degree at a partner university.

International Student Start Dates

For new international students, orientation events start on 14 September 2018 . This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.

There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.

Language Option

Students can choose to study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian and each is offered at different levels depending on your background knowledge.

International Study Exchange

To enhance your global outlook you can add international experience to your programme by choosing a study exchange with one of our partner institutions across Europe, North America, and new opportunities in Latin America and Asia.

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Assessment Methods

The programme is accredited by the Chartered Institute of Marketing (CIM) which is the professional body for marketing within the United Kingdom. This means that the CIM values our programme and our graduates also gain partial exemption from the CIM diploma exams. The CIM's diploma leads to membership of the CIM and the further opportunity to gain the coveted title of Chartered Marketer.

Our approach to the learning, teaching, and assessment is tailored to the needs of the marketing sector. We adopt a wide range of learning and teaching methods to ensure that you gain the necessary knowledge and understanding of the global nature of marketing, while also developing your intellectual and personal skills.

Our programme is designed to enhance the employability and professional competence of our graduates with the skills and attributes demanded by employers in a global economy, and provide them with the knowledge, skills and attributes to be responsible leaders of the futures.

Our assignments encourage the development and application of skills such as evaluation, analysis, and judgment within a marketing context. For example, our Level Three students undertake the E-Marketing module, where after learning the theory and practice of internet marketing, they are required to act as 'internet marketing consultants'. They appraise the current internet marketing capabilities of a chosen organization and make recommendations as to how online marketing could be improved. programme and our graduates also gain partial exemption from the CIM diploma exams. The CIM's diploma leads to membership of the CIM and the further opportunity to gain the coveted title of Chartered Marketer.

Our approach to the learning, teaching, and assessment is tailored to the needs of the marketing sector. We adopt a wide range of learning and teaching methods to ensure that you gain the necessary knowledge and understanding of the global nature of marketing, while also developing your intellectual and personal skills.

Our programme is designed to enhance the employability and professional competence of our graduates with the skills and attributes demanded by employers in a global economy, and provide them with the knowledge, skills and attributes to be responsible leaders of the futures.

Our assignments encourage the development and application of skills such as evaluation, analysis, and judgment within a marketing context. For example, our Level Three students undertake the E-Marketing module, where after learning the theory and practice of internet marketing, they are required to act as 'internet marketing consultants'. They appraise the current internet marketing capabilities of a chosen organization and make recommendations as to how online marketing could be improved.

Teaching Methods

We emphasize learning methods that encourage you to actively participate, to function in teams, to analyze real-life situations and problems, to apply ethical and sustainable business thinking and to use professional skills to communicate solutions.

Through GCULearn, the university's virtual learning environment, you'll have access to course materials, reading resources, assessments, and feedback online. Using GCU Learn, you'll undertake online activities and tasks, listen to podcasts, be involved in online discussion groups, and take part in blogs, wikis and Twitter-based learning activities.

Throughout the course, you'll get involved in live projects with industry partners setting design briefs and providing one-to-one student feedback.

International exchange is encouraged through formal and informal links with appropriate institutions, for example America - Iowa & Delaware, Canada Ryerson, Finland Lahti & Metropolia, and Paris. There are also opportunities to learn a foreign language as an option either at beginner, intermediate or advanced level.

Glasgow Caledonian University is a distinctive, inclusive and forward-looking university that is committed to its social mission to promote the common good. We have become an international centre of excellence in higher education, promoting employability and global citizenship in our graduates. We win awards for our support and commitment to the student experience, whilst delivering innovation through our world-class research in key areas of strength. We have a tradition of widening access to higher education for talented individuals regardless of their backgrounds, and we leverage our intellectual and social capital for the benefit of the communities we serve in Scotland and internationally.

Glasgow Caledonian University (GCU) is a vibrant, innovative and multi-award winning University for the Common Good.

We aim to contribute to society in a manner that embraces yet goes beyond the traditional role of a university. GCU’s For the Common Good commitment is brought to life and delivered by students and staff across academic schools and departments.

Welcome to the Glasgow School for Business and Society

We thrive on ideas, support innovation and value the importance of social responsibility. Students come to us for our knowledge and experience to enhance their career and personal ambitions. Our external partners come to us to find the latest research-led thinking and to access the talent of our students.

Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy while delivering social benefit to local and global communities.

Global citizenship, responsible leadership, entrepreneurship and social justice are core to our teaching, research and public engagement activities.

Our distinctive, research-led portfolio offers excellent and accessible higher education opportunities in Glasgow, London and New York. Our programmes are endorsed by professional and academic accreditations confirming that your qualification is among the best in the world.

Corporate responsibility and sustainability are now fundamental concerns for every organisation. As a University for the Common Good, we are playing a key role in the global transformation of business management education. We seek to address the complex challenges of the global economy in the 21st century while delivering social benefit to local and global communities.

We are particularly pleased that our success at embedding ethics, responsibility and sustainability across all aspects of life at Glasgow School for Business and Society has been acknowledged through our membership in ASHOKA U, United Nations Global Compact and PRME, as well as local initiatives such as WRAP and Business in the Community.

We have also become the first university in Scotland to join the prestigious EPAS global network. I welcome this recognition of our high-quality learning and teaching experience that equips our graduates with the skills and knowledge to succeed in the global market. The EPAS accreditation is indicative of a wider institutional commitment to use the very highest international benchmarks to evidence the quality of our provision. This provides robust reassurance to our staff, students, academic and business partners that we are a globally-networked university that is embedded within our local community.

We challenge our staff and students to be critical and independent learners, to become responsible leaders and to make positive contributions to business and society. We’d invite you to join us in our commitment to the Common Good.

Professional Affiliations

The Glasgow School for Business and Society has a strong track record of working partnerships with professional bodies which ensure our courses are relevant to the changing needs of the labour market.

Our professional affiliations not only keep our students up-to-date with the latest advances in business, but they help our graduates stand-out when looking for employment and in some cases confer a special status on graduation.

Examples of professional bodies with which GSBS is associated include:

• AACSB
• ABS (Association of Business Schools)
• Business in the Community
• CEEMAN
• EFMD (European Foundation for Management Development)
• ESRC (Economic and Social Research Council)
• UN PRME Initiative (Principles of Responsible Management Education)
• Gold Approved Learning Centre for ACCA
• Approved Teaching Centre for the Chartered Institute of Personnel and Development (CIPD)
• Centre of Excellence with the Chartered Institute for Securities and Investment (CISI)

We offer programmes and modules accredited by:

• ACCA (Association of Chartered Certified Accountants)
• Broadcast Journalism Training Council (BJTC)
• Chartered Banker
• Chartered Institute for Securities & Investment (CISI)
• Chartered Institute of Logistics and Transport (CILT)
• Chartered Institute of Marketing (CIM)
• Chartered Institute of Personnel and Development (CIPD)
• Chartered Institute of Purchasing and Supply (CIPS)
• Chartered Insurance Institute (CII)
• Chartered Management Institute (CMI)
• CIMA (Chartered Institute of Management Accountants)
• EPAS (European Foundation for Management Development Programme Accreditation Scheme)
• ICAEW (The Institute of Chartered Accountants in England and Wales)
• ICAS (Institute of Chartered Accountants of Scotland)
• Institution Of Occupational Health (IOSH)
• Institute of Operations Management (IOM)
• Institute of Risk Management (IRM)
• IOR (Institute of Operational Risk)
• Law Society of Scotland
• National Council for the Training of Journalists (NTCJ)
• British Psychological Society
• SHRM (The American Society for HRM)
• The Institute of Hospitality (IHA)
• The Institute of Travel and Tourism (ITT)
• Tourism Society (TS)
• Tourism Management Institute (TMI)

Our Departments

Law, Economics, Accountancy & Risk

Our Department brings together academics with interests and expertise in law, risk, economics, accountancy and finance. We pride ourselves on our close links with business organisations including not-for-profit organisations and professional bodies that accredited a number of our programmes.

Department of Business Management

Our Department is focused on the contemporary and innovative use of management approaches and techniques, resources and processes to enhance and develop organisations in the private and public sectors in a highly competitive global marketplace

Department of Social Sciences, Media and Journalism

Bringing together over fifty staff, the Department has both a strong research culture and a commitment to teaching excellence. Rated as internationally excellent and world-leading in several areas in the last Research Assessment Exercise.