Master of Science in Entertainment Business

Full Sail University’s Entertainment Business Master of Science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world. Students learn the strategies of top executives and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing, and distribution, and contract negotiation, and culminates in a final project and formal business plan.

Course Highlights

• Business Storytelling and Brand Development - Students learn how to implement brand development strategies that help companies become icons within their industry.
• Negotiation and Deal-Making - Students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics such as deal-structuring skills, self-awareness, and negotiation skill development.
• Product and Artist Management - Students learn how to address product management and its unique issues including the interconnectivity of artist and product management activities.

Full Sail is dedicated to helping creative students follow their dreams in the entertainment and media industry. Whether they are passionate about music, art, and design, web and technology, filmmaking, or the business behind entertainment, an education at Full Sail University can prepare students for a career path doing what they love. Through Full Sail’s real-world approach , students work in studios and labs using industry-standard equipment, compiling a portfolio showcasing their work to potential employers. Located in Winter Park, Florida (just minutes from Orlando), the Full Sail campus has the look and feel of a creative studio environment, complete with industry-standard recording studios, spacious film soundstages, a motion capture studio, game studios, and a professional performing arts venue – all housed in a 191-acre multimedia complex.

Create the content you love Push your creativity to the next level Degrees focused on what you love Creative programs for creative minds

• For over 35 years, Full Sail has offered an innovative style of education focusing on the needs of the entertainment and media industry.
• Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
• Full Sail uses immersive teaching methods in production studios and classrooms that are on par with those used in the industry.
• Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
• Students from over 73 countries around the world come to Full Sail to pursue degrees focusing on the needs of the entertainment and media industry.
• Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
• The campus is home to several art and design studios where students can study figure drawing, sculpting, photography, 2D animation, and more.
• The Full Sail Studios Backlot gives Film students the opportunity to shoot on location without having to leave campus.
• With professional analog and digital studios, Recording Arts students utilize equipment used by industry professionals.
• Join us on Facebook, Twitter, YouTube, and Instagram to interact with our community, read about grad success, and see campus images.
• Full Sail’s online learning system offers flexibility and collaboration while maintaining industry input and real-world experience.
• Full Sail’s Live Venue gives students the opportunity to learn the many aspects of live production, including controlling the light and sound.