Master of Science in Digital Marketing - Online

These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It's a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this and know how to target customers while providing a return on investment for their clients. Full Sail's Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.

Working professionals with at least five years of management and/or leadership experience may be eligible for Full Sail's credit-by-examination program. This option allows students to test out of up to five courses in their online Digital Marketing degree program. They'll work with their program director and admissions representative to determine which tests best fit their work experience and expertise.

Objective

The goal of the Digital Marketing Master of Science degree program is to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behavior. The program’s advanced academic phases provide students with a focused knowledge and understanding of digital marketing, search engine optimization, e-commerce, and the psychology of the online consumer. Completion of this degree program will greatly enhance your ability to develop and implement a cohesive digital marketing strategy. This program is designed to foster the development of highly trained individuals who want to develop careers in the field of digital marketing. The instruction received in this program provides students with the tools to help sustain a productive career path in the world of marketing.

We’re Different

Our degree programs are offered at a faster pace than traditional schools, so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.

Full Sail is dedicated to helping creative students follow their dreams in the entertainment and media industry. Whether they are passionate about music, art, and design, web and technology, filmmaking, or the business behind entertainment, an education at Full Sail University can prepare students for a career path doing what they love. Through Full Sail’s real-world approach , students work in studios and labs using industry-standard equipment, compiling a portfolio showcasing their work to potential employers. Located in Winter Park, Florida (just minutes from Orlando), the Full Sail campus has the look and feel of a creative studio environment, complete with industry-standard recording studios, spacious film soundstages, a motion capture studio, game studios, and a professional performing arts venue – all housed in a 191-acre multimedia complex.

Create the content you love Push your creativity to the next level Degrees focused on what you love Creative programs for creative minds

• For over 35 years, Full Sail has offered an innovative style of education focusing on the needs of the entertainment and media industry.
• Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
• Full Sail uses immersive teaching methods in production studios and classrooms that are on par with those used in the industry.
• Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
• Students from over 73 countries around the world come to Full Sail to pursue degrees focusing on the needs of the entertainment and media industry.
• Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
• The campus is home to several art and design studios where students can study figure drawing, sculpting, photography, 2D animation, and more.
• The Full Sail Studios Backlot gives Film students the opportunity to shoot on location without having to leave campus.
• With professional analog and digital studios, Recording Arts students utilize equipment used by industry professionals.
• Join us on Facebook, Twitter, YouTube, and Instagram to interact with our community, read about grad success, and see campus images.
• Full Sail’s online learning system offers flexibility and collaboration while maintaining industry input and real-world experience.
• Full Sail’s Live Venue gives students the opportunity to learn the many aspects of live production, including controlling the light and sound.