Bachelor of Science in Sports Marketing & Media

Teams, companies, and organizations in the field of sports business are rapidly moving into social, mobile, and digital spaces while targeting opportunities to create content, control their messages, generate revenue, and create fan branding. These businesses are realizing that as the digital universe expands, they can connect with their respective clients and fan bases in a much more intimate way than has ever been possible. Because of this, the sports-business industry has a universal need for creative professionals who understand and utilize technology and are able to communicate the information derived from it.

The Sports Marketing & Media curriculum provides opportunities for you to contribute to the new demands of the evolving field of sports business, particularly from a position where digital art, design, communication, distribution, and marketing intersect. This curriculum will also provide you with a fundamental understanding of how marketing and content creation are becoming more integrated into the everyday operations of sports businesses.

Furthermore, the curriculum provides practical, real-time opportunities for you to create, distribute, and market content, and includes topics such as social media marketing, sports-business models, mobile technology, sports sales and sponsorships, intellectual property, and leadership and organizational behavior. This collaborative, project-based curriculum culminates with you creating and producing a targeted sports-business proposal for a self-selected company such as a team, league, university, or marketer.

Full Sail is dedicated to helping creative students follow their dreams in the entertainment and media industry. Whether they are passionate about music, art, and design, web and technology, filmmaking, or the business behind entertainment, an education at Full Sail University can prepare students for a career path doing what they love. Through Full Sail’s real-world approach , students work in studios and labs using industry-standard equipment, compiling a portfolio showcasing their work to potential employers. Located in Winter Park, Florida (just minutes from Orlando), the Full Sail campus has the look and feel of a creative studio environment, complete with industry-standard recording studios, spacious film soundstages, a motion capture studio, game studios, and a professional performing arts venue – all housed in a 191-acre multimedia complex.

Create the content you love Push your creativity to the next level Degrees focused on what you love Creative programs for creative minds

• For over 35 years, Full Sail has offered an innovative style of education focusing on the needs of the entertainment and media industry.
• Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
• Full Sail uses immersive teaching methods in production studios and classrooms that are on par with those used in the industry.
• Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
• Students from over 73 countries around the world come to Full Sail to pursue degrees focusing on the needs of the entertainment and media industry.
• Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
• The campus is home to several art and design studios where students can study figure drawing, sculpting, photography, 2D animation, and more.
• The Full Sail Studios Backlot gives Film students the opportunity to shoot on location without having to leave campus.
• With professional analog and digital studios, Recording Arts students utilize equipment used by industry professionals.
• Join us on Facebook, Twitter, YouTube, and Instagram to interact with our community, read about grad success, and see campus images.
• Full Sail’s online learning system offers flexibility and collaboration while maintaining industry input and real-world experience.
• Full Sail’s Live Venue gives students the opportunity to learn the many aspects of live production, including controlling the light and sound.