International Business Management Studies in Applied Games Management

The serious gaming market is already a multi-billion dollar industry, growing at a slow, but steady pace as games and simulations designed for education and training purposes gain acceptance. Industry estimates range from $2 – $10 billion in revenue for the serious games space, depending on how much of the market for games, simulations and virtual worlds are included in the calculation. The US and Europe are now known as the biggest potential markets for the serious gaming industry.

A serious game or applied game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, and politics.

Managing companies operating in the Applied Games industry requires peculiar and specialized skills and knowledge that are usually not covered by traditional general management programs. Nowadays applied games require a new breed of managers, capable of managing both business, innovation and creative imperatives. The goal of the program is to ensure participants develop a global vision of the applied games sector, some solid marketing and managerial abilities and the capacity to engage with innovation and creativity.

Do you have an international mindset, a specific interest in entering the applied games sector and an interest in acquiring managerial, entrepreneurial or marketing expertise in the applied games industry?

Are you a sales-oriented student willing to develop an international career in applied games distribution and/or do you want to set up a company in the applied games industry?

Then the Bachelor program International Business Management Studies in Applied Games Management is the right choice for you!

EuroPort Business School is a government-recognized and well-organised institute for higher education, which prepares international students for a successful future within a company. We use innovative methods and offer a high quality of education to students with ambition. The intense and condensed training modules have been designed in close cooperation with several companies.

We focus on individual guidance by professional teachers, who all have a solid background in everyday business practice. We continually verify the training contents we offer against current global developments. EPBS means excellence and quality, both of the high educational level and of all facilities and environmental factors. In order to guarantee the quality of our training, we expect our students to be driven and active. When you enrol at EPBS , we use a so-called intake assessment.

EuroPort Business School stresses its international character. Frontiers are fading because of increasing contacts abroad. Producers, suppliers and clients focus on opening to internationally larger target groups and markets. Doing business in China offers many possibilities. China is a continent with an average economic growth of 10%. EuroPort Business School has, besides locations in Amsterdam and Rotterdam also a cooperation with the Beijing Golden Orient campus in China. The campus in China enables to offer exchange programmes and projects within the educational programme of EuroPort Business School. Besides Beijing, China, EuroPort Business School is also located in Prague, Czechia.

Locations

Home to the second largest world port and airport, the Netherlands provides a gateway into Europe and the rest of the world. With its flat countryside, surrounded by water on almost all sides, the Netherlands has always been an innovating trading nation. The Netherlands has a lot to offer to international students: good housing possibilities, excellent availability of public transport, many diverse facilities in the areas of sports, arts and culture. EuroPort business School is situated in the two largest cities of the Netherlands: Rotterdam and Amsterdam .