Master in Marketing & Digital Business

Studying at the Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses, chosen each semester, offer advanced teaching to strengthen this expertise and clarify your professional project.

The Digital and Marketing Business specialization is full-time and 100% in English.

Highlights

• A program structured around the main activities of a typical marketing agency, a consulting company, or a marketing department.
• Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
• Real-life projects with local and international companies
• Project management skills involving skills and theory from multiple courses
• Ideal for students who want to study business in France and wish to follow a program taught in English.
• A balanced mix of academic and professional learning
• Acquire a solid and lasting foundation for an evolutionary career
• 2 years to become an expert in one of our 5 specializations
• Develop your managerial skills and reveal your leadership potential
• Benefit from an individualized path: MasterClasses, professionalization, internationalization
• It is possible to obtain a double Master’s Degree during the final year at one of our partner universities

Digital Marketing Institute Certification

Students having completed the Marketing and Digital Business specialization are “Certified Digital Marketing Associates”. They have access to a set of online courses, templates, databases, news … in short, content relevant to their career. They are also recognized as true digital marketing professionals and thus accelerate their professional integration.

EFMD accredited

The Grande Ecole Program has been EFMD accredited since March 2020.

Created in 1987 within the Catholic University of Lyon (UCLy) Esdes (School for Social and Economic Development) is a post-baccalaureate school of management, a member of the Conférence des Grandes Ecoles. Esdes is engaged in the process of international accreditation with EPAS and AACSB.

Its vocation is to train managers and entrepreneurs, able to create and manage sustainable governance for the rise of a responsible economy. Collective performance, citizenship, and openness are the values carried out by Esdes.

3 programs:

• Master's Degree in Management (PGE) in 5 years
• Bachelor's Degree in Business in 3 years French 3 & English 1 track.
• Master's Degree in Management in 2 years French 3 & English 4 track.
• Training for the DSCG diploma

Esdes is the Business School of UCLy (Catholic University of Lyon). The School therefore enjoys the resources and facilities of an international university, two campuses in Lyon and Annecy, and exchanges between the five faculties and five professional schools. This offers Esdes students original ways of accessing backgrounds that are complementary to the managerial aspect of their education. The result: unique profiles with cross-disciplinary skills that are sought-after by companies.

Key figures

1,400 students, 50 permanent faculties including 35 teacher-researchers and 160 professionals involved in the curriculum.