MBA International Management - Data-Driven Marketing

The ESB MBA at Reutlingen University offers an engaging blend of theoretical knowledge and practical skills to equip future marketing leaders. Students are taught a wide range of topics from the fundamentals of digital marketing to applications of artificial intelligence through interactive teaching methods, project collaboration, and real-world case studies. This includes acquiring expertise in statistical analysis to understand problems, developing concrete data-driven solutions and enabling effective communication with stakeholders. MBA graduates will have no problems tackling complex marketing challenges by using data-driven marketing to make informed decisions and promote ethical practices.

© Fotoatelier Karl Scheuring

ESB Business School - Truly international.

In an international learning environment, we educate future leaders who will responsibly shape our global economy and society. ESB Business School is part of public, state-funded Reutlingen University and has been setting standards in the education and training of young leaders in international business administration and business engineering for forty years. Close to Stuttgart, ESB Business School is located in a prosperous region that is home to many global players e.g., in automotive or mechanical engineering.

We live internationality

Over 2,100 students from around 70 nations live and study together on our cosmopolitan campus. Our ESB motto “Truly international” also stands for a range of degree programs with a global orientation, for study-integrated internships and semesters abroad as well as for a worldwide network of more than 120 partner universities in 40 countries. With their international experience, a 60-strong team of professors with practical experience as well as many guest lecturers and staff add even greater diversity to our lively university campus.

Graduates of ESB Business School are highly sought after by HR recruiters at home and abroad. National and international university rankings also rate the teaching concept of ESB Business School as exceptionally good. Since 2019, ESB Business School has also been accredited by the world’s largest accreditation organization AACSB International (Association to Advance Collegiate Schools of Business), and thus belongs to the top league of business schools worldwide.

Studying with the ESB Spirit!

Cycling for a good cause, advising companies, or traveling to the United Nations in New York: The student initiatives at ESB Business School have a lot to offer. As diverse as they are: They all embody the ESB Spirit, enhance important extra-curricular skills – and needless to say they are great fun!