Master of Marketing and Innovation Management

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Course Entry

Academic Admission requirements (Band 8)

All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

English Language requirements (Band 4)

English competency requirements may be satisfied through the completion of one of the following:

• IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
• Bachelor degree from a country specified on the English Proficiency Bands page;
• Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
• Where accepted, equivalent prior learning, including at least five years of relevant professional experience; or
• Other tests, courses or programmes defined on the English Proficiency Bands page.

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Course Details

Semester availability

• Semester 1: Study full-time at Joondalup
• Semester 2: Study full-time at Joondalup

Course Structure

^ Core Option

Course Learning Outcomes

• Apply critical thinking and technical skills to solve authentic business problems.
• Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
• Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
• Independently initiate, plan and execute a substantial project to meet agreed deliverables.
• Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Professional Recognition

Accredited by: Australian Marketing Institute (AMI)

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher.

Why ECU is a great choice for international students

Edith Cowan University (ECU) is a public university in Western Australia. It is named in honour of the first woman to be elected to an Australian parliament, and is the only Australian university named after a woman. We have three campuses in Western Australia, each offering a modern, vibrant location for study and learning.

Our campuses feature up-to-date facilities, including wireless internet, 24-hour access to computer labs, libraries with open study spaces outside office hours and a safe environment for you to study in, either by yourself or with other students. We're also committed to maintaining our environments by reducing our footprint and encouraging the achievement of a sustainable community.

When you study at ECU, you’ll get a 5 star education. That includes how you are taught, how you develop skills for the future and how you are supported throughout your course. The quality of teaching is super important, and at ECU, teaching quality rules. In an independent survey – every year for the last 16 years – our graduates have rated us 5 stars for teaching quality (Good Universities Guide)

We have 8 teaching and research schools collectively delivering a diverse range of courses across arts and humanities, business and law, education, engineering, medical and health sciences, nursing and midwifery, science and the Western Australian Academy of Performing Arts. Our comprehensive range of degrees has been developed in consultation with industry groups and our teaching staff have extensive industry experience. So, you can expect industry-relevant teaching and research in a supportive study environment that is brimming with award-winning facilities.

Degrees that take you places

ECU degrees are internationally-recognised and many of our courses are professionally-accredited by national and international professional bodies and organisations. What that means is your ECU qualification will help you find work around the world, including in your home country.

The best overall experience

At ECU we know that university life is more than studying and attending lectures. Here we encourage you to enrich your life with student clubs, sports teams, volunteering opportunities and more. In fact, we were ranked best of all Australian universities for the overall experience of undergraduate international students in the 2020 QILT survey.

Highest quality teaching

We’re one of Australia’s best universities for teaching. For an amazing 16 straight years, our graduates have rated the quality of our teaching 5 stars in the Good Universities Guide. Only three other universities in the country can match this.

Great industry connections

ECU has many partnerships and links with industry groups and organisations across Western Australia, Australia and around the globe. These connections help us provide you with opportunities to gain hands-on experience, internships or practicums while you’re studying. It can also help you find employment after you graduate!

Our exciting and innovative industry partnerships help you gain valuable industry experience and the competitive edge needed in today's global job market, who knows your next internship could earn you a top career just like International Design Graduate Aryana. Find out how an internship at IBM put her ahead of the competition!

Legendary student support

Studying in another country can be challenging for many people. But at ECU, we help you overcome any academic or personal challenges through our many support services. We’re one of the best universities in Australia for student support – we even have a Student Success team!

Additional year of post work study rights

After completing your studies you may be eligible for a Temporary Graduate Visa giving you the opportunity to live, work and study whilst gaining valuable work experience within the thriving Australian job market. Western Australia's regional city status means you may be eligible to stay in Western Australia for four to six years after completing undergraduate or postgraduate study.

WA's Expanding its Graduate Skills Occupation List

International students are an important part of the WA community and now with over 300 occupations on the Graduate Occupations List your new qualification may even lead to permanent residency, combine that with generous wages, and Perth's ranking of one of the most liveable cities in the world, there's never been a better time to study in WA.