Bachelor in Graphic and Digital Design

Bachelor year 2

Dedicated to the discovery of the fundamentals of graphics, this year of evolution allows the student to discover the interaction of words and images. In the first period, graphic techniques are integrated: research, methodology and narration .

Three main axes will be explored: the conceptual approach, the technical apprenticeship and the graphic dimension. The subjects are not only approached from a plastic point of view but incorporate professional practices (content, design, deadline, budget). In the second half, the lessons will be deepened through some substantial and transversal projects, piloted jointly by the speakers.

During the third period, the student will discover the requirements and constraints of several industrial fields at the heart of which he is likely to exercise his work as a designer: the needs of the city (Urban design), societal and environmental issues (Sustainable design), the design of connected entertainment (Entertainment design), and the world of luxury (luxury design).

The pedagogical follow-up, based on all the human dimensions of the personalized accompaniment, helps the students to be anchored in their course and to release their word in the exchange. Classes follow different rhythms, from a weekly recurrence to short workshops.

Objectives

• Discover the basics of graphic design and visual communication.
• Build your graphic culture.
• Master the principles of narrative writing and image.
• Adapt your creative mind to the demands of order work.
• Develop a creative personality and gain leadership.
• Discover the new areas of application of Design.
• Prepare and build a book of works done during the year.
• Learn to present your work before a jury or a company.
• Learn about internship research.
• Live a first professional experience (4 week minimum internship).

Continuation of Studies

• Admission in year 3 of the Bachelor cycle of the intuit.lab school.

Bachelor year 3

The third year is decisive: the student deepens the lessons taught in year 2. During the first period, by discovering new subjects such as marketing, motion design, digital design, packaging, art direction and advertising creation , the student broadens his vision to all the design professions. It integrates the transition from aesthetics to the relevant, and mastery of storytelling .

The second period allows participation in workshops with internationally recognized speakers, who introduce them to the richness of design and creation through cultural openness. In the third period, the student continues his approach to the industrial world, in the form of dominant : Sustainable design, Entertainment design, Urban design or luxury design. Throughout the year, the soft skills complete the advices to progress in the discovery of oneself, and to become aware of its power of influence as a designer.

Curriculum

8 p.m. to 10 p.m. weekly

First period:

• Typographisme
• Graphic design
• Advertising creative
• Artistic direction
• Design
• Packaging
• Infographics
• Research notebook
• Motion design
• Data visualization
• Digital design
• marketing
• Printing techniques
• Weeks project
• Internship in printing

Second period (in the form of cross workshops):

• Typographisme
• Graphic design
• Advertising creative
• Artistic direction
• Design
• Packaging
• Infographics
• E-reputation & web marketing
• Space design
• Rights & statuses
• Philosophy applied to dominant
• Semiology applied to dominant
• Strategic planning applied to the dominant
• English graphic design
• International Workshops (foreign speakers)
• Weeks project
• Internship in printing
• Optional: Orthodidact assessment / French follow-up (spelling) / Le Petit Robert certification

Third period:

We propose to the student to become familiar with two business worlds. These dominants allow him to deepen his relevance in developing markets and to gradually specify the universe in which he wishes to express himself in the rest of his career.

dominant

• Sustainable Design: Deepening environmental and societal issues
• Entertainment Design: Application of Art Direction processes to the worlds of video games, e-sports and sports
• Urban Design: Exploration of transformations in the urban space, in digital or physical
• Luxury Design: Exploring the unique experience and material constraints

Objectives

• Learn about the conceptual approach to design.
• Deepen your technical skills specific to graphic design.
• Develop narrative through the image.
• Learn about the major issues of digital.
• Discover the requirements of teamwork.
• Master your creativity in the context of a command work.
• Expand your creative personality.
• Prepare and build a book (selection of his best works).
• Know how to present and defend your work before a jury.
• Apply the internship research approach.
• To be trained, thanks to the dominant ones, to a double differentiating competence on the labor market.

Diploma awarded

Bachelor of Design in Visual Communication and Digital Design (BAC 3)

Continuation of Studies

• Admission in year 1 of the cycle Master of the school intuit.lab (year 4).

About École Intuit.Lab

Ecole intuit.lab, Mumbai is a French educational institute of graphic design and visual communication. It was co-founded in 2011 by Patrick Felices, Clément Derock and Frederick Lalande. The vision of these industry veterans is to build a culture, not just a school. A culture where creative minds get the freedom to innovate, create and become part of a design revolution.

Today, learned professionals from all fields realize the role of design in the future. Technology and design together, are leading the world through its most monumental transformation, and you can be part of this movement.

Don’t you just want to think, make, break and think again? At intuit.lab, your curiosity, your energy and your passion for creation matter the most. So, come and explore deep creative thinking with inspiring artists and designers from around the globe.

Join us, to be a part of the global design league and find your place in it.

Design in India

Theory and practical learning come together for a stimulating educational experience.

India has historically been synonymous with art. Yet the evidence of the aesthetic touch in Indian surroundings is waning with every passing day. Living with beauty is a habit that must be inculcated from an early age. Only when the matter of good taste is taken seriously, can economic and social development in India, happen beautifully.

Yet when we talk about a change, no other time has been better than the present moment. The setting up of top French design school, école intuit.lab in Mumbai is a step in the direction of the marked improvement that is required in the field of education related to graphic design, art, and advertising.

While the collaboration of France and India makes for a cultural powerhouse, it’s important that India looks towards France as a country worth emulating when it comes to taking pride in their own heritage, art, and culture — a mindset that reflects in French contemporary design.

Ecole intuit.lab has achieved success by incorporating professional exposure in the academic curriculum — a much-needed position that has been so far vacant, in the design and art education milieu in India.

Here’s looking forward to a new wave in design education.

Industry Ready

With an education in design, digital and creativity, we transform students into the kind of professionals the industry needs.

With a booming market and increasing affluence, India is the perfect environment for brands and products to thrive. The resulting marketing, branding, and communication opportunities are some of the richest in the world and provide the ideal setting for design professionals.

With the increasing influence of digital platforms in our lives, popular digital culture has emerged in India. This means the digital medium opens up a whole gamut of exciting avenues for designers. This is why we train our students to become savvy and adept in digital design and thinking.

Ecole intuit.lab understands the potential of the Indian market and is committed to creating ‘industry-ready’ students to meet the tremendous market needs. We achieve this by embedding real-life, professional exposure for the students into the academic curriculum. Through hand-picked, professional faculties, weekly and monthly workshops, exchange programs as well as local and international internships, intuit.lab makes sure that every student who walks out of our campus is ready for the professional world.

This industry-ready talent is what sets école intuit.lab head and shoulders over other institutes.

Creative Intelligence

Learning to use your talents

Creative intelligence is at the heart of our teaching. It is the shared knowledge that young creative people tap into to become designers or art directors.

The main challenge for a designer is to learn to use their creative energy intelligently; to channel and control it. Adapting to overcome issues, drawing on personal culture and knowledge and making wise choices, to find attractive, concrete and astute solutions.

Creative intelligence is an attitude and sets apart those who are experts in their field and know how to contribute to the best of their abilities. Over and above simple know-how, it means adopting an original and relevant approach. It is essential that the right image is found, in addition to it being an attractive image. By the right image, we mean “a visual production which makes sense”, which draws its strength from reflection within a given context, a certain vision, or even according to certain ethical principles.

Headway / Unsplash

An Academic and Professional Approach to Education

«École Intuit.Lab is a design school that strives to bridge the gap between theoretical, academic learning and practical, professional applications»

The syllabus constantly evolves in order to keep pace with changing technology, emerging startups and to create an innovative experience in design.

Intuit Lab strives to bring in an environment that lends itself to a concentrated understanding of design through:

• Numerous live assignments with client interaction, research, and strategy
• Agility and adaptability in moving with the times

A Human Scale College

Due to its human size, intuit.lab school is a warm institute that offers intuit.labians a tailor-made solution with teachers and administrators involved.

For students, école intuit.lab is more than a college: it is a place of fulfillment, creative emulation, enriching dialogues with professionals. A meeting place, where life seethes.

Apart from high-level courses, strong friendships are created, nurtured by teamwork fuelled by active life and the real world. These moments of group creation are precious. They add to the lessons a real team cohesion and food for thought by the exchange. The spirit of école intuit.lab is creative, adventurous and open to the world.

Welcome to our 3 Campuses

Intuit.lab Mumbai

Explore your creativity in a city that will inspire you. Sit by the sea or walk through the historic lanes. The city is bubbling with talent and so is our campus, located in Prabhadevi, the heart of Mumbai city. The campus has global design and advertising legends frequenting it, interacting with the students and educating them about the professional world.

Students also have the opportunity to learn from the global advertising maestro, Ravi Deshpande, our Mumbai campus founder. And also get to see him in action in his dynamic integrated advertising agency, Whyness Worldwide, placed next to our campus.

Intuit.lab Paris

Our first campus around the globe, intuit.lab, Paris, is the dream of any aspiring designer.

The school has a teaching team with teachers and professionals applauded by the advertising world. Students studying in the French capital live in a dynamic and multicultural environment. They benefit from the extraordinary cultural potential of the city, which is easily accessible from the school because of its central location.

An added advantage is access to an unmatched pool of jobs in the most sought-after creative city.

Intuit.lab Aix-en-Provence

The intuit.lab school in Aix-en- Provence allows students to benefit from unparalleled learning and enriching living experience in a city full of life. The campus focusses on the academic demands of the world of contemporary art and builds methods to prepare students for it.

The team is composed of teachers and professionals who understand the real problems of the industry and help students build strong relationships within the region and internationally.