Online Executive MBA in Digital Marketing and Social Media

Earn your European MBA in Digital Marketing and Social Media through interactive and flexible online classes. Ideal program in digital marketing for working executives around the world.

The marketing landscape has evolved significantly over the past decade. Brands and marketers need to consider alternative strategies and tactics in order to reach and connect with prospects and consumers. What worked a few years ago, may not work now, or even a few months from now.

Digital marketing has become a predominant component of many marketing mixes in recent years. And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always-on, always-connected customer lifecycle. To achieve the true potential of digital marketing, this program enables marketers to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. The programs This course takes an in-depth look at the relationship between media and human behavior and examines how organizations capitalize on social media, and these consumer-to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

Program Overview

Key Highlights

• 100% online learning
• World-class Learning with Affordable Fee
• Triple International Certification
• University Scholarships for Eligible Students
• Accredited by a Leading European University
• Interactive Sessions with Faculty & Peer group

Academic Progression

A scholar holding an Executive MBA (EMBA) with a concentration in Digital Marketing and Social Media degree is always at a strategic advantage in his career to progress onto a Doctorate degree: DBA or Ph.D. in Digital Marketing (Level 8) of academic career path, provided learner has displayed excellence in academic performance at Executive MBA (EMBA) level.

About the University

Guglielmo Marconi is a world-class Italian university promoting the use of innovative learning methodologies and an approach based on the development of interdisciplinary knowledge, skills, and competencies with a particular emphasis on the global perspective. Its diverse community has presented a total number of 16000 students enrolled in graduate and postgraduate programs, 300 faculty members, and an academic advising team made of more than 200 experts. The University Headquarters is situated in the heart of Rome, near Vatican City, but the numerous regional and international branches allow both domestic and overseas students to take their final exam and present their thesis/dissertation without leaving their own country or state. Guglielmo Marconi University is also an ENIC-NARIC approved university.

Triple Certification

Learners pursuing their GMU MBA through Eaton Business School earn three distinct international certifications within one program.

• Executive MBA from Guglielmo Marconi University, Italy.
• Post Graduate Advanced Diploma from CIQ, UK.
• Certified Manager – CMI, UK.

Guglielmo Marconi University

Università Degli Studi Guglielmo Marconi internationally referred to as Guglielmo Marconi University, is the first Italian Open University recognized by the Italian Ministry of Education, University and Research (MIUR).

Guglielmo Marconi University (GMU) promotes the use of innovative learning methodologies and an approach based on the development of interdisciplinary knowledge, skills, and competencies with a particular emphasis on the global perspective. Its diverse community presently has a total number of 16000 students enrolled in graduate and postgraduate programs, 300 faculty members, and an academic advising team made of more than 200 experts. The University Headquarters is situated in the heart of Rome, near Vatican City, but the numerous regional and international branches allow both domestic and overseas students to take their final exam and present their thesis/dissertation without leaving their own country or state. Guglielmo Marconi University is approved under SAQA and ENIC-NARIC.

The learners of EBS are awarded the International or Executive MBA in their chosen specialization. The MBA is equivalent to the European Qualification Framework (EQF) Level 7 and rewards the learner with 60 ECTS (European Credit Transfer System).

CIQ

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. CIQ also designs customized programs on leading industry topics and facilitates its certification programs through its channel partners across the world.

The learners of EBS are awarded the Post Graduate Advanced Diploma in their chosen specialization and earn 120 CIQ credits. These credits can directly be transferred towards the final dissertation stage of the MBA from GMU.

Chartered Management Institute (CMI)

Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. Over 100,000 managers use CMI unique services on a daily basis. Organizations like Jaguar, Landrover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank, and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.

The learners of EBS is awarded the Certified Manager Status from CMI. The Post Graduate Advanced Diploma from CIQ is uniquely mapped to the Certified Manager course saving the learner time, effort, and money. The learner is also extended a 1-year free affiliate membership to the CMI giving the learners access to the professional networks and library.

Introduction

Eaton Business School (EBS) is an entity of the Westford Education Group providing quality online education to busy working executives around the globe. At Eaton, we truly realize the importance of allowing learners to identify real-world trends by interacting with fellow professionals from different markets and industries and learning from industry-experienced faculties. Learners representing more than 85 nationalities make their learning journey effective through the group’s live interactive online sessions. At EBS, we do not teach. We help you learn. Eaton Business School’s strategic partnership with accredited Universities and internationally recognised awarding Bodies in the United Kingdom and Europe provides learners with globally accepted certifications in line with the current market trends and business requirements.

Through our credit transfer options from the Master level Extended Diploma programme, the learners get direct access to the final dissertation stage of MBA/MA/MSC from reputed Universities. The Certified Manager status from the reputed Chartered Management Institute, UK gives our learners value-add for their money, time, and effort. Our state-of-the-art Learning Management System helps our learners to continue theMasterers, Diploma or Doctorate programmes that are flexible and affordable, in the comfort of their home or office. Online learning is the greatest tool for continuous learning, it is not the future, it is the NOW

Why join EBS?

At EBS, we not only provide our students the opportunity to receive world-class education from across the globe, we also offer:

• Leadership workshop in Dubai/Rome/Singapore • Triple/Dual Certification programmes • Flexible Learning model • The perfect “Work-Life-Study” balance for working executives • Multicultural Peer Group to diversify their network • Industry Expert Faculties • Real-life case studies and assignments • Flexible fee payments

Our students work with

EBS Graduation Ceremonies