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Global Master in Digital Marketing & E-Commerce

EAE Business School Barcelona


Location

Spain

Course language

Spanish

Study Fields

Business, Marketing and Communications

Duration

1 Year

Academic pace

Full Time

Degree

Master's Degree

Tuition Fee

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Program Description

You will learn the keys to develop your strategic and operational skills in digital advertising (Display, Programmatic, Affiliation, Native, Mobile Ads...), omnichannel, inbound marketing, search engine positioning (SEO/SEM), social media marketing (SMM) , decision making based on web analytics (Google and Social Analytics), design of the customer journey and user experience (UX), management of platforms for user loyalty (CRM), digital business plans (E-Commerce) , as well as the importance of objectives related to conversion, sales and customer loyalty.

The Hybrid Learning modality is official and has a one-month residential where you will work in a Growth Hacking Bootcamp (with EAE Certificate).

About the School

EAE Business School

EAE is an international Institution of higher education in the field of management. With more than 50 years of experience in business education, it has provided training for more than 56,000 executives and managers. Every year students from more than 45 nationalities gain a professional qualification at EAE to hold positions of responsibility within the business world.

International Programs at EAE Business School

International Programs at EAE Business School can be the key to your professional career. Taking place in Barcelona and Madrid, the most important business centers in southern Europe, many opportunities are waiting to be explored in these diverse and cosmopolitan cities while learning new skill sets.

Go global with the help of EAE Business School and our International Programs

  • Develop your personal skills
  • Work in teams with students from across the globe
  • Expert teachers and professionals guide you through the latest in business technology and practices.
  • Enjoy the opportunity of a lifetime to meet your future global business partners
  • Learn Spanish to open doors to new markets in Europe and Latin America

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