BA in Mass Communication

Mission

The mission of the Mass Communication program is to prepare students to be proficient in communicating information and ideas through the utilization of media, to be qualified to hold positions in mass communication and to gain admission to graduate and professional schools.

Students ready themselves to meet the needs and demands of specific sectors of mass media by selecting options in Multimedia Journalism or Public Relations. Course requirements emphasize the development of strong writing skills, critical thinking, and research skills as well as proficiency in mass media principles and practices.

Students majoring in Mass Communication have the opportunity to work on the Courtbouillon student newspaper; with DU-TV, Dillard University Television; WDUB online radio; and in recording studios.

Student Learning Outcomes

• Demonstrate competence in written and oral communication.
• Demonstrate competence in undergraduate research.
• Demonstrate competence in ethical and analytical decisionmaking in ways that contribute to community improvement and the student’s own leadership development.
• Understand and apply news values in the construction of news and/or public relations deliverables.
• Use technology effectively in the delivery of news and public relations efforts.
• Demonstrate proficiency in mass communication skills through the development of an electronic portfolio.
• Understand how to function effectively in a global society.
• Be prepared for employment or graduate or professional studies.

Programs/Opportunities

• The Courtbouillon (University student newspaper)
• Dillard University Recording Studios
• Dillard University Television (DUTV)
• Worldwide Dillard University Broadcasting (WDUB Radio)

Requirements for Bachelor of Arts in Mass Communication – Multimedia Journalism

Complete a total of 122 credit hours of coursework for graduation.

Requirements for Bachelor of Arts in Mass Communication-Public Relations

Complete a total of 122 credit hours of coursework for graduation.

Dillard University, Louisiana's oldest historically Black university, is a private four-year liberal art faith-based university. Located in New Orleans, we offer 22 bachelor's degrees in the disciplines of Business, Health, and Wellness, Humanities, Nursing, STEM, and Social Sciences. Our diverse student body is comprised of students from 33 states and 12 countries.

Dillard University attracts the leaders, thinkers, and artists of tomorrow, and equips them with the tools they need to imagine and build a better world for everyone. Our students do not acquire knowledge alone; they develop compassion and high ethical standards alongside it. They think critically, but they do not stop at thinking; they act to turn their dreams into reality. In doing the work they are called to do, they do not choose the easy path over the right path. Instead, their commitment to excellence and integrity makes their work resilient by inspiring others to join their cause. Our motto, “Ex Fide, Fortis," means "From Faith, Strength." It is this faith that keeps our vision clear, our hearts full, and our actions confident and deliberate, as together we transform the world into the world that it should be.