Certificate in Healthcare Marketing

Dignity Health Global Education (DHGE) in collaboration with Pepperdine Graziadio Business School has launched an innovative online Certificate in Healthcare Marketing, designed to empower healthcare administrators and marketing teams to pivot healthcare organizations towards more of a customer-centric focus. This new Certificate in Healthcare Marketing addresses the rapidly changing healthcare challenges and the increased demand for strategic marketing within the healthcare sector.

Created in collaboration between industry representatives and Pepperdine Graziadio’s accomplished faculty member, Lynda Palmer, practitioner faculty of marketing and E2B assistant director, the certificate will provide healthcare professionals and administrators with effective, consumer-focused marketing practices to strategically align their organization towards the new health paradigm.

The healthcare industry has shifted from volume-based care to value-based care — this means that healthcare organizations must adopt a patient-centric and business-savvy mindset. DHGE has partnered with the Pepperdine Graziadio Business School to access their wealth in experience-driven education and longstanding relationship with the business community to help develop value-centered leaders and advance responsible healthcare business practice through education that is entrepreneurial in spirit, ethical in focus, and global in orientation.

For the last 50 years, the Pepperdine Graziadio Business School has challenged individuals to think boldly and drive meaningful change within their industries and communities. Dedicated to Developing Best for the World Leaders, the Graziadio School offers a comprehensive range of MBA, MS, executive, and doctoral degree programs grounded in integrity, innovation, and entrepreneurship. The Graziadio School advances experiential learning through small classes with distinguished faculty that stimulate critical thinking and meaningful connection, inspiring students and working professionals to realize their greatest potential as value-centered leaders.