BA in Communication Management

The program Communication Management accentuates the conception and creative implementation of communication strategies and media productions. The communication and media sectors are among the fastest-growing areas in the world with a high demand for qualified professionals.

The bachelor's program in Communication Management teaches the basics of economics, project management, photography and design, business management and communication, market and media research and social marketing. This fundamental knowledge is then applied and reinforced through interdisciplinary practical projects.

In the final phase of the course, students can specialize in Media Design, Communication Psychology or Marketing Communication. At the end of their specialization, all students together implement an interdisciplinary cross-media project for an industry client. The program is completed with a subject-specific Bachelor thesis.

Specializations

Media Design

The specialization Media Design addresses the interface between aesthetic design and technical implementation. In all media areas - print, digital or video - design, layout, and conceptualization play a significant role.

In this specialization, students are exposed to the whole spectrum of media design. Aside from design fundamentals, the media design course also teaches photography and image processing, layout and design for online and off-line applications, programming and development of databases as well as 2D and 3D animation. Students are intensively prepared for the professional areas in multi-media, advertising, and design agencies or they will be equipped to start their own companies.

Communication Psychology

The specialization Communication Psychology emphasizes the analysis and design of communication processes in the media environment. Students develop concepts to establish a corporate culture and corporate management in relation to restructuring (change management). They analyze and minimize disruptions to operational processes and work in the area of human resources by promoting potential and optimizing personnel decisions.

In addition to economic, media-practical and marketing knowledge, this specialization teaches social and media-psychological basics. Furthermore, students gain in-depth, application-oriented specialist knowledge in the areas of work and organizational psychology, business mediation and market and advertising psychology.

Marketing Communication

The specialization Marketing Communication teaches communicative and conceptual skills in the area of business and marketing expertise. Students are intensively prepared for a career in the communication departments of agencies, companies, political parties and other profit and non-profit organizations.

Students independently develop communication and marketing concepts and acquire fundamental expertise and competency which they can apply in practical corporate communication. They also get to know the dynamic details of start-ups and social business. Modules on campaign management, corporate management, above- and below-the-line communication, event management and online marketing enable them to purposefully shape their entrepreneurial corporate identity with the aid of suitable media channels.

**DEKRA | Hochschule für Medien is a private university of applied sciences in the trendy Berlin Friedrichshain district, offering three Bachelor programs: Film and Television, Journalism and PR, and Communication Management. These degree programs are tailored to the modern media landscape, providing hands-on classes in the respective fields with teachers who are themselves media professionals. The university is open to creative, young people who are willing to show commitment and enjoy studying in a vibrant atmosphere - in the heart of Berlin!

The university is officially approved by the state of Berlin and accredited by the German Council of Science and Humanities (Wissenschaftsrat) . Within our Bachelor programs, we have a wide spectrum of specialization options, including media design, marketing communication, communication psychology, online journalism, video journalism, presenting, directing, cinematography, production, post-production and sound design. Graduates are equipped with hands-on knowledge for a perfect start of their professional lives.

The university is part of the DEKRA Academy Network, one of the largest private education providers in Germany.

Hands-on Training and a strong network

All courses at DEKRA | Hochschule für Medien follow the hands-on and business-oriented approach in teaching and training, where theory and practice are closely linked. We have designed our available course offering to be academically sound as well as practical. One of our ways of ensuring practice and lifelong learning is through collaboration with various partners: media companies, nonprofit and government organizations, and other educational institutions.

Intensive support and pleasant learning atmosphere

We combine this approach with a personal care concept that specifically addresses the individual strengths and needs of our students. An inviting teaching and learning environment is one of the special values of our university. Lectures take place in small study groups. Lecturers allow enough time for students’ questions and are also available out of class. This ensures intensive support and care from supervisors. In this context, the teachers act as catalysts, imparting their experience and expertise - both academic as well as professional - into the courses.

You are important to us – right from the start

The formal requirement for admission to a Bachelor program is a university entrance qualification ((such as Abitur or an international equivalent) or vocational training with several years of professional experience. There is no Numerus Clausus (NC - selection by grades). No portfolios, films, articles, etc need to be handed in before your application. And you don't need to do any internships before studying. However, a previous internship could help you when choosing your programme.

The most important requirements for success in your course are your own motivation and commitment. That's why we take into account both the formal requirements and detailed information from your personal interview. Study workshops and boot camps, events and personal study counseling are just a few of our regular offers for prospective students.

Your benefits at a glance

• Certified BA programmes at a well established private media school
• Excellent seminars by professors and teachers from the media industries
• Study projects with consistent practical relevance/ real-life projects
• Big network of partner companies and institutions within the media and creative industries
• Maximum individual encouragement and support through small study groups
• A creative and intimate study environment
• Equipment loan, also for private projects
• No extra fees - attractive funding options
• Free public transport "Semesterticket" included in your tuition fees
• Central location in the heart of Berlin with easy access to public transport

We are there for you - personally

Are you hesitating which programme might suit you? Would you like to know more about the application process or financing options? Our student advisory service will gladly help you.

The best insight is gained directly on site. Therefore, we warmly invite prospective students to attend our events at the university or to come by and try out some classes.