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Main fields of study

MARKETING AND MANAGEMENT TECHNOLOGY

Dawson College


Location

Canada

Study Format

On Campus

Course language

English

Study Fields

Business, Management, Marketing, Digital Marketing

Degree

Bachelor's Degree

Tuition Fee

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Program Description

In a cluttered and competitive landscape, companies need marketing professionals to connect customers to products and services, develop and sustain those relationships and make the business profitable. In the Marketing and Management Technology Program, you will learn about marketing, retail, and general management with an emphasis on the client experience. Through two internships, a work-study option, and teachers are drawn from the industry, Dawson’s program provides theoretical knowledge and real-life experiences to form successful marketers ready for any challenge.

About the School

Dawson College is a large, long-established educational institution within Quebec’s network of CEGEPs that is woven into the fabric of academic life in Montreal. Dawson students, faculty and staff embody a broad spectrum of languages and ethnic origins reflective of the multicultural character of Montreal itself. This diversity greatly enriches all members of the College community by providing a welcoming and stimulating environment in which to learn and work, and where students are prepared to assume their role as productive and responsible citizens of the world.

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