MBA International Marketing

The international business environment is currently undergoing a series of fundamental and far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands of managers new and different patterns of thinking and behaviour.

The International Marketing MBA has been designed to equip students for a career in international marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in international marketing and the development of international marketing strategies.

Why Choose This Program?

The program is a dual award program and successful students will receive two degrees – one from Kadir Has University and one from Coventry University.

Programs are taught at Kadir Has Cibali campus, a city campus located in the heart of Istanbul – the business, cultural and educational centre of Turkey. Students can also choose to spend one semester in the UK studying at Coventry University’s London campus.

This program has your future employability as its focus. By choosing to study MBA International Marketing you will benefit from:

• a unique experience delivered by universities with strong foundations in educating business leaders;
• work-related activity and leading lectures from high-profile business figures;
• assistance in securing future employment through essential training in key areas such as CV writing, presentation skills and interview techniques;
• replacing conventional wisdoms with new and developing perspectives, new patterns of thinking and new insights;
• learning and assessment methods that include an action learning approach focussed upon team work, business simulations and real-world projects, all of which are underpinned by analysis and synthesis.

Entry Requirements

To apply for the program international students must:

• Have an undergraduate degree at least 2:2 (UK honors degree) or equivalent and,
• Demonstrate English proficiency with an overall IELTS score of 6.0 or its equivalent, in addition to a minimum score of 5.5 in each component (or equivalent).
• To apply for the program Turkish students must:
• Have an undergraduate degree at least 2.5/4 (GPA) or equivalent and,
• Demonstrate English proficiency with an overall IELTS score of 6.0 or its equivalent, in addition to a minimum score of 5.5 in each component (or equivalent).

Coventry University, UK, and Kadir Has University, Turkey, two leading international universities, are together, offering a range of MBS and MA programs to prepare students for global careers.

The programs will not only provide you with the perfect environment to discover their skills and become entrepreneurial, participative and creative individuals. At the end of your studies, you should comprehend how to operate on an international stage and to tackle problems transcending national boundaries.

Your employability is our priority, and we are committed to offering you extensive work experience opportunities alongside an excellent study program. This unique offer allows you to gain substantial insight into industry and graduate with the qualifications and skills to make an immediate impact with any new employer.

Studying these dual-award programs with us in Istanbul offers many advantages, particularly if you are interested in an integrated British experience delivered outside of the UK.

• The postgraduate programs provide you with two degrees upon successful completion – one from Kadir Has University and one from Coventry University.
• Programs are taught at the Kadir Has University Cibali Campus, located in the heart of Istanbul - the business, cultural and educational centre of Turkey
• You can choose to spend your final semester at Coventry University in the UK, completing your dissertation or internship* at either the Coventry Campus or the London Campus
• You can graduate in either Istanbul or Coventry. Coventry University graduations take place in the historic Coventry Cathedral, a beautiful and unique setting located next to the main university square
• Academic programs are taught in English, and on completion, you should achieve an IELTS score of 6.5 - a benchmark for an international career
• You will be taught by highly-qualified academic staff from both Kadir Has University and Coventry University, allowing you to benefit from their combined knowledge and experience
• Kadir Has University and Coventry University both offer a range of student services, including English language teaching, academic writing and career counselling, to support you through your studies
• Both Universities encourage students to take part in extracurricular activities and have a wide range of student clubs and sports teams, social activities and events
• Continued development and investment in both Universities allows learning to take place in a modern teaching environment, with modern technologies to support and enhance learning
• Opportunities for work experience and exposure to leading practitioners, as part of embedded, career-building activities*

*Internships and work experience are subject to you meeting qualifying criteria.