Location
United Kingdom
Study Format
Online
Course language
English
Study Fields
Business, Marketing
Duration
1 Year
Academic pace
Part-time
Degree
Diploma
Tuition Fee
Request info
Location
United Kingdom
Study Format
Online
Course language
English
Study Fields
Business, Marketing
Duration
1 Year
Academic pace
Part-time
Degree
Diploma
Tuition Fee
Request info
The Diploma in Professional Marketing provides the strategic skills required to manage the marketing function.
Focusing on digital marketing and management the CIM Digital Diploma in Professional Marketing provides the strategic skills required to manage the marketing function.
This recognised CIM qualification is ideal if you are aspiring to and currently in operational, supervisory or management roles looking to build your practical skills and broaden your strategic perspective. The typical profiles of people who might take this qualification often include:
Standard
Successful completion of three modules will lead to the CIM Diploma in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later.
Digital
Successful completion of three modules will lead to the CIM Digital Diploma in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later.
Standard
Strategic Marketing
Assessment: This module is assessed by a three-hour examination that is based on a marketing plan that you have previously prepared for your organisation.
Learning outcomes
Situation Analysis
Planning
Implementation and control
Mastering Metrics
Assessment: This module is assessed by a work-based assignment.
Learning outcomes
Metrics and analytics
Measuring effectiveness
Analytics for decision making
Driving Innovation (Elective)
Assessment: This module is assessed by a work-based assignment.
Learning outcomes
Entrepreneurial marketing
Innovation
The marketing champion
Digital Strategy (Elective)
Assessment: This module is assessed by a work-based assignment which is broken down into three tasks: research, plan and report.
Learning outcomes
Digital disruption
Digital planning
Delivering success
Digital
Digital Strategy
Assessment: This module is assessed by an assignment.
Learning outcomes
Digital disruption
Digital planning
Delivering success
Driving Digital Experience
Assessment: This module is assessed by an assignment.
Learning outcomes
Customer insights and innovation
Digital metrics and analytics
The digital user experience
Mastering Digital Channels
Assessment: This module is assessed by an assignment.
Learning outcomes
Channel strategy and compliance
Managing digital channel implementation
Channel conversion optimisation and growth
CIM Academy has its own entry criteria and applicants are assessed on an individual basis. This qualification is the equivalent of the final year of a full degree and we recommend that you have at least two years of experience working in a marketing role.
Alternatively, we accept:
Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).
Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.
Online - £900 + VAT (not available on the CIM Digital Diploma in Professional Marketing)
Total including VAT= £1,695
What’s included -
Virtual (online) - £1,245 + VAT
Total including VAT= £2,109
What’s included -
Blended (face-to-face and online) - £2,010 + VAT
Total including VAT= £3,027
CIM (The Chartered Institute of Marketing) is the world's leading professional marketing body and CIM Academy is the only study centre owned by CIM. We provide a range of marketing, digital marketing qualifications worldwide via flexible study options to suit your busy lifestyle. As a business professional, intent on increasing your skills, we are your natural choice of a partner if you're serious about gaining a practical, respected and internationally recognised qualifications.
The support team at CIM Academy ensure you receive the best quality learning experience. They will advise and support you, helping you to plan and manage your learning throughout the course and will monitor your progress to ensure you don’t miss any important deadlines along the way. They will also help you with all the administrative aspects of your course, allowing you to concentrate on your studies.
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