Location
United Kingdom
Study Format
Online
Course language
English
Study Fields
Business, Marketing
Duration
1 Year
Academic pace
Part-time
Degree
Courses
Tuition Fee
Request info
Location
United Kingdom
Study Format
Online
Course language
English
Study Fields
Business, Marketing
Duration
1 Year
Academic pace
Part-time
Degree
Courses
Tuition Fee
Request info
Provides the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role.
Junior marketers; senior people, particularly in SMEs, where marketing is only part of what they do; or those in marketing support roles, who undertake marketing activities as part of their job. The typical profiles of people who might take this qualification often include:
Successful completion of three modules will lead to the CIM Certificate in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later.
Marketing
Assessment: This module is assessed by a two-hour multiple choice question examination.
Learning outcomes
The Marketing concept
Analysis and insight
Marketing mix
Integrated Communications
Assessment: This module is assessed by a work-based assignment.
Learning outcomes
Internal marketing
Value proposition
Marketing communications
Customer Experience (Elective)
Assessment: This module is assessed by a work-based assignment.
Learning outcomes
Customer Context
Customer experience
Measuring and monitoring
Digital Marketing (Elective)
Assessment: This module is assessed by an e-portfolio.
Learning outcomes
The digital landscape
Digital toolkit
Digital in action
CIM Academy has its own entry criteria and applicants are assessed on an individual basis. This qualification is the equivalent of the first year of a foundation level degree and we recommend that you have at least one year’s experience working in a marketing or customer service role.
Alternatively, we accept:
Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).
Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.
Online - £750 + VAT
Total including VAT= £1,395
What’s included -
Virtual (online) - £1095 + VAT
Total including VAT= £1,809
What’s included -
Blended (face-to-face and online) - £1,800 + VAT
Total including VAT= £2,655
What’s included -
Additional exam fees may apply to students in non-UK locations.
CIM (The Chartered Institute of Marketing) is the world's leading professional marketing body and CIM Academy is the only study centre owned by CIM. We provide a range of marketing, digital marketing qualifications worldwide via flexible study options to suit your busy lifestyle. As a business professional, intent on increasing your skills, we are your natural choice of a partner if you're serious about gaining a practical, respected and internationally recognised qualifications.
The support team at CIM Academy ensure you receive the best quality learning experience. They will advise and support you, helping you to plan and manage your learning throughout the course and will monitor your progress to ensure you don’t miss any important deadlines along the way. They will also help you with all the administrative aspects of your course, allowing you to concentrate on your studies.
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