Official Master's Degree in Development and Launch of Tourism Projects

With the Official Master's Degree in Development and Launch of Tourism Projects, 100% in Spanish, you will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in companies and tourist destinations, and lastly, design products and services for compete in the international market.

At CETT-UB we want to provide a solution to the absence of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors, the hotel sector and the gastronomy sector. Challenges and challenges resulting from digitization and globalization, mainly, as well as the need to innovate incorporating sustainable criteria and respect for the environment.

Despite the crisis caused by the impact of Covid 19, once the health crisis is over, tourism will grow at an average of 3.3% per year until 2030. The sector needs trained professionals to respond to the needs of innovation in tourism companies, as well as designing and offering tourism products and services aimed at digital and global consumers.

Do you have an idea for a tourism business and need help to develop it? Do you want to help your company improve its tourism products and experiences with innovative solutions? Do you have an entrepreneurial spirit and want to participate in the responsible and sustainable development of tourism?

The Official Master's Degree in Development and Launch of Tourism Projects will help you drive your project towards success.

• You will be able to create and launch new tourist products to the market.
• You will learn the main tools and knowledge for the creation and adaptation of products, both from an intrapreneurial and entrepreneurial perspective.
• You will acquire the necessary skills to define customer relationship systems through the development of innovative experiences.
• You will develop the necessary professional skills in the comprehensive digitization of tourism companies.
• You will contribute to the definition of the internationalization policies and objectives of companies in the tourism sector, linked to the development and launch of entrepreneurial tourism projects in a global market.
• Additionally, you can take more than one itinerary and obtain a double or triple specialization. Our student service team will explain all the details.

Why study the official master's degree in development and launch of tourism projects?

With the Official Master's Degree in Development and Launch of Tourism Projects you will acquire the skills and knowledge to develop and launch competitive value tourism projects that respond to the needs of new types of tourists.

Choose a sector with a future

• The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of GDP on a global scale.
• You will work in the new experience economy: you will generate memorable, successful products and services with a positive impact on consumers.
• You will delve into decision-making in environments of great uncertainty. This way you will develop your ability to adapt to new situations, applying analytical and lateral thinking techniques.

Train yourself to make your dreams come true

• You will learn the methodologies and skills to make your project a reality: productivity techniques, planning and management of critical moments in the design of business models, prototyping tools, obtaining resources, digital marketing, among others.
• You can use the CETT-UB's own companies as laboratories for learning and experimenting with your ideas, projects or prototypes. Testing them to identify areas for improvement. The CETT's own companies are Hotel Alimara and the Ágora BCN International Student Residence.

Orient your efforts to success

• You will know and apply instruments for disruptive innovation in tourism, the leadership of entrepreneurial teams as well as the strategies to accelerate entrepreneurial projects and startups.
• You will develop the skills to manage all kinds of tourism projects.
• You will learn the most used project management methodologies in the company such as Waterfall, Lean, Agile, Kanban, or Scrum.

Become a change agent in your company or organization

• You will develop the key competencies to lead the innovation and transformation processes of tourism in your own organization or business.
• You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.

learn from the best

• You will learn with the help of local and international entrepreneurs and tourism companies, leaders in intrapreneurship management, disruptive and collaborative innovation, and self-managed teams.
• You will access the forefront of tourism marketing: the Master includes an extensive program of visits to companies, talks by experts and professionals in the sector, and attendance at events that will allow you to experience the tourism industry first-hand.
• You will collaborate on projects with companies in the tourism sector, you will discover the latest trends in digital marketing, innovation and sustainability.
• You will visit tourism fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress or B-Travel, among others.
• A faculty with a reputed and solid professional career in the field of entrepreneurship, with projects based on strategies for generating impressive experiences, digital marketing, and innovation in tourism.
• It is the only official Master's Degree in Spain in entrepreneurship or intra-entrepreneurship in tourism companies and organizations. You will obtain a unique official degree, issued by the University of Barcelona and the CETT, with international academic and professional recognition.

Explore new markets

• You will acquire the skills to successfully face the changes that occur in business internationalization processes and tourism projects and you will improve your employability at an international level.
• You will be able to explore the potential of tourism developing countries for your project, with new clients, suppliers or partners. Tourism developing countries are a source of innovation and new opportunities in global tourism businesses.
• You will manage the international dimension of business as a recovery strategy and improvement of the global positioning of companies and tourist destinations.

Create a solid network of resources and contacts that will advance your career

• You will be part of an entrepreneurial ecosystem of CETT-UB and the University of Barcelona that will allow you to be enriched with experiences and learning of great impact and value for your personal and professional development.
• You will have access to contacts, resources and ideas from the entrepreneurial field that will accelerate your development.
• You will be able to present your business project or idea to the CETT Entrepreneurship Awards and enjoy personalized advice from the CETT mentoring team.

Carry out an internship in the entrepreneurial ecosystem

• You will be able to carry out curricular or extracurricular internships in a tourist company or organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, which can be a consolidated company or a developing startup, depending on your interests and needs (know new business models, explore areas for improvement, apply knowledge and innovative techniques, etc.).
• Thanks to the internships with our partners, you will develop your ability to adapt to new environments and different problems while expanding your network of professional contacts.

CETT, the value of experience

CETT is the leading higher education school in Tourism, Hospitality and Gastronomy, an affiliated center of the University of Barcelona. We have a true International vocation and our highly specialized team of professionals provide students with a model for knowledge creation and transfer, based on rigour, innovation and experience.

Over 50 years, CETT has become a hub that connects people and links academia with the business and public administration sectors. We are committed to those who live the learning process as an impulse for growth and as an opportunity to reach their life goals through interaction with the environment and others.

Our expertise and capability of making a difference in the sector, allows CETT students to live a unique learning experience which mirrors real life and enables them to face and anticipate new challenges and emerging trends. We make a firm commitment to our community, and we foster a constant spirit of transformation, and that is why CETT adds value in order to make our sector more professional and sustainable.

Reasons why to choose CETT

Prestige

We are backed by 50 years of experience.

Student-oriented

We bet on the student empowerment in the co-creation of projects, the interconnection beyond the classes and mentoring their experience in the workplace.

Leading facilities

The Campus has over 3,600 m2 fully equipped with the latest technology.

Expert lecturers

Courses are taught by professionals with extensive experience in the sector.

Academic Mobility and International Internships

We encourage national and international exchanges thanks to our network of partner companies.

International Environment

Over 550 international students from 53 countries study at CETT.

Ocupabilitat

We put the best sector companies within your reach so that you can achieve your professional goals.

Mission Statement

Grup CETT’s mission is to provide training and transference of knowledge in the Tourism, Hospitality and Gastronomy, by means of our own training system. This method has as its basis:

• A team of lecturers and professionals characterized by its academic rigour and experience.
• The development of specialized knowledge in Tourism, Hospitality and Gastronomy, through the contribution of expertise and research.
• The learning and experience acquired through Grup CETT’s applied training companies.
• Our close links with the people and companies of the Tourism industry.
• A clear international vocation.
• The students, characterized by distinctive traits of a solid training and the development of attitudinal skills.

We are a group of companies dedicated to training, as well as offering quality Tourism, Hospitality and Gastronomy services. The members of the group – the teaching staff, professionals and students – direct our efforts and work towards achieving an industry which is more attuned to society and people. We prize initiative, integrity and self-development, working as a team in an international context while fulfilling our commitments to our own country.

Our companies are characterized for their sustainability. Efficiency makes us more competitive, which guarantees our continuity, as the results can be reinvested into more training and the community.

Vision

We want to be an international reference for both academic excellence and services in Hospitality and Tourism, committed to the responsible development of both industry and society through the provision of training, research, innovation and expert knowledge, decisively committed to the personal and professional growth of all those who form part of our group.

Principles

Contributing to the development of the industry:

• Maintaining the close and constant links between our business units and tourism development.
• Providing dynamism, anticipation and ability to adapt to change, always backing innovation and entrepreneurial initiative.
• Developing expert knowledge in tourism, encouraging the most important research and investigation for the industry.

Contributing to personal development:

• Situating the person in the centre of our organization, encouraging professional growth and self-learning, connecting the development of the organization with that of the people who form part of it.
• Directing the organization towards the client, through the maximum specialization of services, corporative sensitivity and the human touch in dealing with our clients, both external and internal.

Our identity:

• Academic excellence: achieved through the maximum rigour and critical sense present both in the contents and teaching of our training schemes.
• Our own training scheme: based on specialization in the tourist industry, training in professional values and the development of skills both in the classroom and in our applied training companies.
• Independence: guaranteed by the fact of being a private centre, fully auto-financed, which nevertheless enjoys the recognition of the University of Barcelona, with which it collaborates actively.
• Building our country: understanding respect for our language as a contribution to multiculturalism, as befits an organization with a clear international orientation.
• Solidarity: of an organization with its own grant scheme, involved in international cooperation projects with developing countries.
• Sustainability: incorporating respect for the environment in all the organization’s activities, through management systems that guarantee sustainability in our growth.
• Building our school: understood as our firm commitment to implant our corporate principles and values into all our business units, making our identity an added value which is evident in the provision of our services.

Values

• Vocation of service: defines our motivation to know and satisfy the needs of our internal and external clients, providing quick and efficient responses to their questions and suggestions, anticipating those needs whenever possible and paying special attention to the human touch.
• Integrity : in keeping with our ethical commitment and the honesty of our personal and professional conduct, with which we have to deal with every situation with the maximum responsibility, respect and transparency.
• Commitment to training: showing the involvement and interest of all those who form part of the organization in participating as teachers, theoretical or practical, in our different training schemes, facing this challenge with enthusiasm and responsibility, as an opportunity to develop new skills.
• Team work: involves our ability and willingness to encourage the maximum collaboration, communication and confidence among all who form part of the organization in order to generate synergies and attain common goals.
• Initiative: shows our desire and ability to act dynamically and proactively, anticipating and contributing to change, accepting determinedly our active role in achieving the organization’s goals.
• Ability for self-learning and self-development: defines the urge to broaden, individually, one’s knowledge and skills as well as the ability to incorporate everything learnt in current or future professional activities, generating new value and growth, both individually and collectively.