Graduate Certificate in Marketing Management (Online)

Program Details

• Program Code:  2335
• School: The Business School
• Credential: Ontario College Graduate Certificate
• Program Type: Graduate Certificate program
• Program Length: 1 year/ 2 semesters
• Start Date: Fall, Winter
• Location: Online

In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within the business, government, and not-for-profit organizations.

This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.

Once you graduate, you'll be able to employ analytical, decision-making, organizational, and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.

In today's competitive marketplace, it's essential that every business develops, implements, and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition continue to challenge the marketing function to provide more return to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will give you the opportunity to develop knowledge and skills applicable to today's workforce.

Program Highlights

• You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
• The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
• In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services and evaluate integrated marketing communications.
• Program instructors are industry professionals with years of experience, who are approachable and ready to help.
• Upon program completion, you will be prepared to join the domestic and global workforce in several aspects of marketing strategy and execution.

Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high-quality Canadian Education that is hands-on and employment-focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education, and industry placements. Centennial consistently ranks #1 in Toronto for Student Satisfaction! (KPI: 2016, 2017, 2018).

With seven specialized academic schools, Centennial offers over 160 programs in Business, Engineering Technology and Applied Science, Communications, Media, Arts and Design, Health, Hospitality, Tourism, and Culinary Arts, and Transportation. Centennial offers post-secondary and post-graduate programs, as well as English Language Learning and Foundations programs for college and university preparation.

Why Study at Centennial College?

• Affordable and cost-effective
• High standard of education
• Co-op and industry connections
• Incredible diversity
• Opportunity to work in Canada
• Safe city and friendly community
• High standard of education

You belong here! Centennial is the #1 College Choice for International Students in Canada! Our 25,000 full-time students include over 11,000 international students from 126 countries! As you enjoy the academic benefits of Canadian college education, a wide range of global perspectives will enrich your education and experience.

An award-winning Canadian institution Centennial received the Gold Medal for Leadership Development at the 2018 World Federation of Colleges and Polytechnics (WFCP) Awards of Excellence. Centennial also received the 2016 Gold Medal for Internationalization Excellence from Colleges and Institutes Canada (CICan).

We are leaders, innovators, and entrepreneurs We work with over 800 industry partners! You have access to the latest equipment and technology, industry-leading faculty, and co-op opportunities to get you work-ready upon graduation. Centennial ranks third in Canada for the number of students employed and paid for applied research (Canada’s Top 50 Research Colleges)

Over 1,000 pathways! Centennial College programs offer 367 Degree Pathways and 40 Masters Degree Pathways with partner universities in Canada and abroad.

Are you seeking a global experience? Centennial offers unique global learning opportunities for students: International internships, semester exchanges, faculty lead international programs, global citizenship and equity learning experiences, language and culture learning, and conferences, and competitions abroad. Our Suzhou Centennial College learning site offers Canadian education in China, credit transfer pathways, and semester exchanges with our campuses in Toronto, Canada.

Study, Work and Live in Canada

Centennial College welcomes you in your pursuit of incredible international education experience. Centennial has a reputation for student and graduate success and numerous awards for International Education Leadership. International students achieve their goals at Centennial and lead the province in rates of successful graduation! 92.3% of international students that start our graduate programs successfully graduate.

Centennial College is an approved government institution for Canada’s Study and Work Programs! Full-time international students enrolled in a degree, diploma, or certificate program can work part-time (20 hours per week) while studying, and full-time during scheduled breaks.

The Post-Graduation Work Permit Program allows international students to gain valuable Canadian work experience after graduating from Centennial College. Graduates are eligible to apply for a Post-Graduation Work Permit for up to three years!