Graduate Certificate in Marketing - Corporate Account Management (Optional Co-op) (Online)

Program Details

• Program Code:  2046
• School: The Business School
• Credential: Ontario College Graduate Certificate
• Program Type: Graduate Certificate program
• Program Length: 1 year/ 2 semesters
• Start Date: Fall, Winter, Summer
• Location: Online

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government, and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing, and service. This includes prospecting, networking, relationship building, closing, and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

• Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviors.
• Verbal and written communication.
• Selling and presentation (storytelling and practical methodologies).
• Using analytics and customer relationship management (CRM) tools.
• Business and financial literacy to create compelling customer value propositions.
• Engaging buyers and influencers through digital content and omnichannel marketing.
• Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers.
• Understanding negotiations from the buyer’s perspective.
• Purpose-driven leadership (understanding your motivations and next career steps).

If you're goal-oriented, organized, inquisitive, and persistent with above-average communication skills, consider a career in the industry-diverse world of professional sales, account management, and many other customer-facing roles.

Program Highlights

• Thanks to the Corporate Account Management program's hands-on training in the Salesforce CRM platform automation software, you will be able to make a smooth transition into the workplace.
• Business School professors have extensive experience in sales and account management in business-to-business settings.
• Interactive learning environments allow you to connect with faculty members and your fellow peers.
• Learn to thrive under pressure and develop excellent interpersonal, listening, and oral communication skills.

Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high-quality Canadian Education that is hands-on and employment-focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education, and industry placements. Centennial consistently ranks #1 in Toronto for Student Satisfaction! (KPI: 2016, 2017, 2018).

With seven specialized academic schools, Centennial offers over 160 programs in Business, Engineering Technology and Applied Science, Communications, Media, Arts and Design, Health, Hospitality, Tourism, and Culinary Arts, and Transportation. Centennial offers post-secondary and post-graduate programs, as well as English Language Learning and Foundations programs for college and university preparation.

Why Study at Centennial College?

• Affordable and cost-effective
• High standard of education
• Co-op and industry connections
• Incredible diversity
• Opportunity to work in Canada
• Safe city and friendly community
• High standard of education

You belong here! Centennial is the #1 College Choice for International Students in Canada! Our 25,000 full-time students include over 11,000 international students from 126 countries! As you enjoy the academic benefits of Canadian college education, a wide range of global perspectives will enrich your education and experience.

An award-winning Canadian institution Centennial received the Gold Medal for Leadership Development at the 2018 World Federation of Colleges and Polytechnics (WFCP) Awards of Excellence. Centennial also received the 2016 Gold Medal for Internationalization Excellence from Colleges and Institutes Canada (CICan).

We are leaders, innovators, and entrepreneurs We work with over 800 industry partners! You have access to the latest equipment and technology, industry-leading faculty, and co-op opportunities to get you work-ready upon graduation. Centennial ranks third in Canada for the number of students employed and paid for applied research (Canada’s Top 50 Research Colleges)

Over 1,000 pathways! Centennial College programs offer 367 Degree Pathways and 40 Masters Degree Pathways with partner universities in Canada and abroad.

Are you seeking a global experience? Centennial offers unique global learning opportunities for students: International internships, semester exchanges, faculty lead international programs, global citizenship and equity learning experiences, language and culture learning, and conferences, and competitions abroad. Our Suzhou Centennial College learning site offers Canadian education in China, credit transfer pathways, and semester exchanges with our campuses in Toronto, Canada.

Study, Work and Live in Canada

Centennial College welcomes you in your pursuit of incredible international education experience. Centennial has a reputation for student and graduate success and numerous awards for International Education Leadership. International students achieve their goals at Centennial and lead the province in rates of successful graduation! 92.3% of international students that start our graduate programs successfully graduate.

Centennial College is an approved government institution for Canada’s Study and Work Programs! Full-time international students enrolled in a degree, diploma, or certificate program can work part-time (20 hours per week) while studying, and full-time during scheduled breaks.

The Post-Graduation Work Permit Program allows international students to gain valuable Canadian work experience after graduating from Centennial College. Graduates are eligible to apply for a Post-Graduation Work Permit for up to three years!