MSc in Management with specialization in Strategic Marketing

The MSc in Management with a specialization in Strategic Marketing equips you with the skills to understand consumer behavior, build strong brands, and develop strategies that make a real impact. Taught by experienced marketing professionals, this program gives you a blend of academic knowledge and hands-on experience. You’ll explore key topics such as consumer psychology, marketing research, and strategic analysis, gaining the expertise needed for managerial positions in marketing. Whether you’re interested in shaping marketing strategies or making key business decisions, this program prepares you for a successful career in marketing.

Quality of teaching and learning Unanimously validated by international rankings (Financial Times) and accreditations (Triple Crown). Quality of career placement 97% of our students are employed within 3 months after graduation. Quality of life Lisbon offers a relaxed and open-minded environment with great local cuisine. Cost of living Lisbon is in 5th place in the ranking of European student cities with the lowest cost of living according to a 2017 Uniplaces survey. Safety Portugal is the 4th safest country in the world according to the Global Peace Index 2018. Human-sized school where:

• you feel at home as soon as you come through our door;
• you are more than just a number;
• you become a part of a real community;
• the professors are approachable and know your name;
• the staff endeavors to provide you with the best experience throughout your academic journey.

Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising.

CATÓLICA Top+ is a scholarship program meant for students with an outstanding profile.

Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc with a partial waiver of tuition fees for the regular track of the program (3 semesters at our School; exchange semester excluded).

We encourage outstanding students to apply for this scholarship in your MSc application. This is the only way to apply for our scholarship.

Note: Double Degree and Joint Degree students can only be granted a scholarship in the 1st year.

• Technology/Telecoms/IT
• Consumer packaged goods
• Consulting
• Financial and insurance services/Banking
• Retail/E-commerce
• Sales/Marketing