Location
United States of America (USA)
Study Format
On Campus
Course language
English
Study Fields
Business, Marketing
Duration
4 Years
Academic pace
Full Time
Degree
Bachelor of Science (BSc)
Tuition Fee
Request info
Location
United States of America (USA)
Study Format
On Campus
Course language
English
Study Fields
Business, Marketing
Duration
4 Years
Academic pace
Full Time
Degree
Bachelor of Science (BSc)
Tuition Fee
Request info
Marketing is the process by which organizations define and select target markets, design products, and services set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long-term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester-long internships.
Fresno State is in the heart of California, otherwise known as the Central Valley. The Fresno State campus is about 1,400 acres, with over 4,000 trees and lots of green open spaces, providing a park-like environment to study. We have a working farm, creamery, store, the largest library between Los Angeles and Sacramento, Starbucks, a movie theater, an event center, a bowling alley, a planetarium, and much more. Fresno State is even home to the Save Mart Center, the largest university indoor arena on the West Coast of the U.S.
As the 5th largest city in California, Fresno provides students with easy access to a vast number of sports teams, organizations, facilities, venues, and internship opportunities. Fresno State is conveniently located within a three-hour drive to both Los Angeles and San Francisco.
Fresno County is home to some of the world’s most sought-after recreation and entertainment destinations. Three National Parks, Yosemite, Sequoia, and Kings Canyon, are right in our backyard. Breathtaking scenery, spectacular canyons, cascading rivers and waterfalls, the world’s largest trees, and endless trails can be found a short drive away.
Our mission is to provide high-quality services to international students and serve as an international education resource to the university community at California State University, Fresno.
We are committed to:
Fresno State is a nationally ranked university, with a mission to provide quality education at a highly affordable price.
The California State University system makes every effort to keep student costs to a minimum. We strive to keep tuition and fees competitively priced, as we understand affordability is an important factor when students are considering studying abroad.
California has a lot to offer, including great weather, activities, and iconic cities, but living in California can get expensive. Luckily, Fresno offers an affordable cost of living in the heart of California with easy access to Los Angeles, San Francisco, and Silicon Valley. In Fresno, you can afford to live and study, while still visiting or interning in places like San Francisco without incurring additional costs.
Don’t just take our word for it, many international students comment on affordability as part of the reason they chose Fresno State.
Fresno State alumni become professionals working at prestigious companies such as Amazon, Apple, Boeing, Google, Intel, and Microsoft. Conveniently located in the heart of California, Fresno offers easy access to employment opportunities in Los Angeles, San Francisco, and Silicon Valley.
Although your main purpose for coming to the U.S. is to study at Fresno State, there are many employment and professional experience opportunities available to you, both while you are a student and after you graduate.
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