BA in Visual Communication - Graphic Communication - China Delivery

Develop your creative and academic skills with our exciting, innovative course in Graphic Communication. You’ll get to experience the constantly evolving world of graphic design, advertising and motion graphics, as well as our invaluable industry links.

You’ll be tasked with using your imagination and experimentation, tackling the contemporary issues, ideas and ethics the graphic design industry faces.

Birmingham Institute of Fashion and Creative Art

You can now gain a prestigious British degree while completing your studies in China, thanks to a new collaboration with a leading Chinese university. The Birmingham Institute of Fashion and Creative Art (BIFCA) is a partnership between Birmingham City University and Wuhan Textile University (WTU) based in Wuhan, China.

What's covered in this course?

Our Visual Communication (Graphic Communication) undergraduate degree works in partnership with other key subjects within the School of Visual Communication, providing you with interdisciplinary practice across all areas of the School.

You will receive an introduction to all four Visual Communication routes – graphic communication, illustration, film and animation and photography – before studying your chosen pathway in more detail.

This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge but giving you room to specialise in what interests you. With a mixture of creative collaboration, external projects and live briefs, the course will push you to go beyond the world of photographic practice, and into the associated areas of employment.

You will learn through collaborative study, portfolio production and project work, and will undertake live projects to ensure you regularly engage with the industry.

Throughout the course, you will have the chance to submit work to photographic competitions and will have the opportunity to join professional bodies such as D&AD.

Your modules are designed to make you think, respond and produce dynamic creative work. You will develop an in-depth conceptual and technical knowledge of graphics and advertising, looking at art history, projects and portfolio production.

Practitioner staff encourage your creative development and originality, helping you develop your own direction and understanding of graphics and visual communication.

Why choose us?

Our students are proactive, accepting opportunities with local companies and forming strong industry relationships. This course is designed to motivate the establishment of your professional self, focusing on what works for you as a creative individual. Through industry engagement and the guidance of staff, you will be able to identify your specialisms and hone your practical skills. Your portfolio will be showcased to a number of potential employers through our home-grown and independent talent pool, ‘We Grow Cherries’ as well as during your graduate show. Research underpins our practice. It challenges students to engage on a world stage by responding to contemporary social issues and ethics, through imagination and experimentation, within a twenty-first-century commercial context of design-led practice.

With around 29,000 students from 100 countries, (HESA Student Record 2020/21 © Higher Education Statistics Agency Limited) Birmingham City University is a large and diverse place to study. We put students at the heart of everything we do, giving them the best opportunities for future success.

The University for Birmingham

We put £270 million into the regional economy and support thousands of jobs in the area. We're investing £340 million in our estate, including a major expansion of our city-centre campus at Eastside, providing students with an enviable range of facilities.

Social responsibility

At Birmingham City University we are committed to transforming students’ lives and enhancing opportunity through education and advancement. We play a key role in supporting the economy and public sector in Birmingham and the West Midlands, as the University for the city of Birmingham.

Whether developing research to enable people to lead healthier lives, decrease bullying in schools or help talented children in South Africa reach their musical potential, Birmingham City University undertakes a wide variety of work to ensure that we operate as a socially responsible University.

On Monday 17 September 2018, we announced that staff had voted for Acorn’s Children’s Hospice and Birmingham and Solihull Women’s Aid to be the University’s Chosen Charities.