BA in Marketing

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach

Tailor your Marketing Degree

Our suite of Marketing courses will enable you to tailor your interests to a specific area.

Our BA Marketing degree has a number of optional modules, or after the successful completion of your first year you can switch to one of the other specialised marketing degrees:

• Marketing with Advertising and Public Relations
• Marketing with Digital Communication

What's covered in this course?

Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.

This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

Each course in the suite has been designed to:

• Equip students with the ability to apply marketing theory and practice in a variety of business situations.
• Develop key transferable skills that are essential to a career in marketing.
• Provide students with the opportunity to develop specialist marketing skills of their choice.

Professional placement year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

Why choose us?

You could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients. In all of our courses, you will gain a professional focus and real-world experience in marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course. Recognising the global scope of marketing, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes. As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd at graduation. You’ll learn from industry-experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector. Don't meet the entry criteria? Our Foundation Year courses offer a route to a full undergraduate degree at a lower entry tariff.

With around 29,000 students from 100 countries, (HESA Student Record 2020/21 © Higher Education Statistics Agency Limited) Birmingham City University is a large and diverse place to study. We put students at the heart of everything we do, giving them the best opportunities for future success.

The University for Birmingham

We put £270 million into the regional economy and support thousands of jobs in the area. We're investing £340 million in our estate, including a major expansion of our city-centre campus at Eastside, providing students with an enviable range of facilities.

Social responsibility

At Birmingham City University we are committed to transforming students’ lives and enhancing opportunity through education and advancement. We play a key role in supporting the economy and public sector in Birmingham and the West Midlands, as the University for the city of Birmingham.

Whether developing research to enable people to lead healthier lives, decrease bullying in schools or help talented children in South Africa reach their musical potential, Birmingham City University undertakes a wide variety of work to ensure that we operate as a socially responsible University.

On Monday 17 September 2018, we announced that staff had voted for Acorn’s Children’s Hospice and Birmingham and Solihull Women’s Aid to be the University’s Chosen Charities.