BA in Events Management

Want to study event management in Birmingham? Our BA (Hons) Events Management degree allows you to take a year-long placement in the industry.

Over the past decade, there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from the practising event, venue and experienced leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from the industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Professional placement year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

Why choose us?

This is the only Event Management course of its kind in the UK to be CMI accredited with no extra cost to the student. The Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. The course has the support of external management professionals from the wider West Midlands area. Paul Willcock, President of Genting UK, said "This course is an exciting and innovative course that offers fantastic pathways into the industry". In all of our courses, you will gain a professional focus and real-world experience in event management, ensuring you are equipped to make an immediate impact in the world of events. You have the opportunity to embark on a year-long professional placement as part of your degree course. Recognising the global scope of the events industry, our course has a clear international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes. You will have the opportunity to be involved in placements, internships, project fieldwork, workshops, and attendance at conferences within the leisure and events industry which will enable you to gain the experience needed to kick-start a successful career in the industry. You will get the chance to go behind the scenes at iconic event venues such as the Genting Arena and the International Convention Centre (ICC). As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd at graduation.

With around 29,000 students from 100 countries, (HESA Student Record 2020/21 © Higher Education Statistics Agency Limited) Birmingham City University is a large and diverse place to study. We put students at the heart of everything we do, giving them the best opportunities for future success.

The University for Birmingham

We put £270 million into the regional economy and support thousands of jobs in the area. We're investing £340 million in our estate, including a major expansion of our city-centre campus at Eastside, providing students with an enviable range of facilities.

Social responsibility

At Birmingham City University we are committed to transforming students’ lives and enhancing opportunity through education and advancement. We play a key role in supporting the economy and public sector in Birmingham and the West Midlands, as the University for the city of Birmingham.

Whether developing research to enable people to lead healthier lives, decrease bullying in schools or help talented children in South Africa reach their musical potential, Birmingham City University undertakes a wide variety of work to ensure that we operate as a socially responsible University.

On Monday 17 September 2018, we announced that staff had voted for Acorn’s Children’s Hospice and Birmingham and Solihull Women’s Aid to be the University’s Chosen Charities.