MA in Strategic Marketing

Expand your current knowledge and explore the latest marketing trends, while forming your ideas of an industry that has innovation at its core. Learn the sharp critical thinking and bold creativity needed to develop engaging campaigns, ensuring your products and services stand out against the competition. Save up to 30% on your tuition fees when you apply! Terms and conditions apply.

Why enroll in this program

This MA program covers key marketing topics to provide you with a good understanding of the field. Additionally, it has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers.

You’ll also have the option to tailor the course to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will allow you to discuss new concepts with your tutors and classmates.

In this program, students will start their studies in Barcelona, Spain, with an option to complete their program at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality, and Gastronomy. This program will be accredited by UNINETTUNO and taught at CETT`s campus in Barcelona.

This master’s degree is tailored to develop strategic management competencies, especially for the marketing sector. You will acquire the most relevant and up-to-date skills and learn how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.

Whether you want to work in the private, public, or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

Why study in Barcelona

Barcelona is the most popular student city in Spain. Experience a wealthy culture while learning. Students can work along with their studies. International hotspot for students with a cosmopolitan vibe. Barcelona is an affordable city to live in for students. Opportunities to travel to other parts of Spain and Europe.

Terms and Conditions:

To avail of the offer, the tuition fee must be paid in full upfront. This offer cannot be used in conjunction with any other offers or scholarships. Terms and conditions of the Study Agreement are still applicable. This offer is effective until 31 December 2024.

Entry Requirements

• Minimum age: 21
• Academic qualifications:
  • A three-year bachelor’s degree from a recognized institution in a related discipline.
  • High-school certificate.
  • If you do not have a bachelor’s degree, but have another academic qualification such as an HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply. Your acceptance might be subject to successfully sitting an entrance test and an interview.
• English language requirements:
  • IELTS 6.0 (no less than 5.5 in any component), equivalent Password Test, PTE Academic (both in the test center and online accepted) 50 + score, TOEFL IBT or equivalent (e.g. Test of English for International Communication (TOEIC), Test of English as a Foreign Language (TOEFL), Trinity's Integrated Skills in English (ISE): ISE I (B1) for BAF with *Pass in each component; ISE II (B2) for all Master and BA courses with *Pass in each component; ISE III (C1) for DBA with *Pass in each component.
  • Duolingo test with an overall score of 95+
  • English proficiency requirements can be waived for:*
  • Native English speakers, applicants who completed their education in English (such as a high school diploma or IB)
  • Applicants who completed their undergraduate degree in English in an English-speaking country.
  • Medium of Instruction letter for a qualification awarded within the last 5 years.
  • West African Senior School Certificate (WAEC) as proof of English for applicants from West Africa, namely Nigeria, Ghana, Liberia, Gambia, and Sierra Leone (with conditions*).
  • WAEC English Language component must be at level C6 or above.

*According to the Università Telematica Internazionale UNINETTUNO admission criteria.

Fees

2024 Intakes:

• April: €12,000
• November: €12,600

With campuses across Berlin, Hamburg, Paris, Athens and Barcelona, BSBI prepares its students to make a real meaningful impact in the world of business. All programmes are enriched with BSBI’s three core values: enterprise, leadership and success and include a strong focus on improving practical and relevant skills for the market of today. Students gain the confidence to pursue their professional dreams by fine-tuning the most sought-after skills and learning from industry-focused academics at the top of their field. They will also benefit from an excellent career support team for extra guidance.

BSBI’s memberships include: AACSB International - The Association to Advance Collegiate Schools of Business, UN-PRME, Erasmus, Erasmus + and Business Graduates Association (BGA) Bronze member. Multiple study locations - Our well-equipped main campus is located in the heart of Berlin, Germany’s capital. Germany is one of the world’s most innovative countries according to the 2021 Bloomberg Innovation Index. We also have study locations in Hamburg, Paris and Athens. BSBI offers blended study formats so that you can juggle other commitments alongside your studies. BSBI has integrated the Virtual Learning Environment (VLE) and e-learning programmes into the heart of its teaching. Excellent student support - We provide excellent academic tuition, guaranteed small-sized classes, industry experts and guest speaker presentations. Classes are taught in English and Free German language lessons are available. This will help you increase your employment opportunities in Germany after graduation. Dedicated career service - From CV workshops and networking events to personalised career advice, the team are on hand to provide students with the specialised services needed to fulfil their career aspirations. Post-study German visa - After graduation, if you would like to extend your residence permit in Germany, you can apply for a job-seeking visa for up to 18 months that will allow you to work without any limitation. In order to benefit from career opportunities in Germany, a good level of German is necessary. Free Legal Support: Once you arrive in Germany our legal partner SERS will provide the visa advice and support completely free of charge.

Learning outcomes

• Our programmes have been designed to develop the practical business skills needed to thrive in today’s global business market.
• With enterprise, leadership and success at their core, our programmes combine theory with practice to keep students up-to-date with the latest industry trends.
• We offer undergraduate, postgraduate and doctorate programmes, all of which focus on helping you become an exceptional leader in your field.
• Designed and delivered by industry experts, our programmes will provide you with a competitive edge needed to stand out in the global job market.

Diversity, Class Size, Student Satisfaction

With enterprise, leadership and success at its core, BSBI offers industry-relevant programmes which focus on developing the practical business skills needed to ensure your professional success. These programmes are competitively priced to meet the needs of the international market. With our main campus in Berlin, BSBI attracts a diverse student cohort with more than 90 nationalities represented.

We offer undergraduate, postgraduate and doctorate programmes, all of which focus on helping you become an exceptional leader in your field. Our academic partners include: University for the Creative Arts (UCA), Concordia University Chicago (CUC) and International Telematic University UNINETTUNO.

We are proud to be a member of several organisations such as The Association to Advance Collegiate Schools of Business (AACSB), The United Nations – Principles for Responsible Management Education (UN-PRME) and The Business Graduates Association (BGA). These memberships demonstrate our commitment to academic excellence, enriching our students’ learning experience and allowing them access to a growing network of leading industry players. These memberships provide BSBI with a range of resources and access to a network of professionals, helping us to continue to bring flexible and affordable programmes to our students.

A broad range of programmes from business, marketing and finance to creative arts and IT now with the option to study online, or have an international multi-campus education, with partnerships in France and Greece. Small class sizes and a diverse student cohort of over 90 nationalities, resulting in an enriched learning environment and sharing of culture. Outstanding student services, ranging from the welcome week, peer to peer mentoring, extracurricular activities like fresher’s parties, business competitions, talent shows and more. Flexible payment plans, partial scholarships and promotional offers.

Admissions

Undergraduate Programmes

• Age: 17 - 20 years old
• Education background:
  • High school graduate;
  • With titles awarded upon completion of at least 11 years of schooling;
  • Academic Qualifications: ECCTIS equivalent to GCSE.
• Work experience: None / possible early age freelance part-time jobs due to online opportunities boom.

Postgraduate Programmes

• Age: 21 - 34 years old
• Education background:
  • Undergraduate/Bachelor's Degree;
  • May be assessed on the relevant work experience of at least 3 years of management experience;
  • Potentially with other Postgraduate Degrees (looking to switch careers).
• Work experience: May be assessed on the relevant work experience of at least 3 years of management experience.

Doctorate Degree

• Age: 23 - above
• Education background:
  • A bachelor’s degree from a recognised institution in a business-related discipline; a master’s degree or a Level 7 postgraduate qualification, or an MBA from a recognised Institution.
  • Applicants with degrees in other disciplines and applicants with no bachelor’s or master’s degree, but with other academic qualifications and significant professional experience at the executive level are also welcome to apply. Their acceptance might be subject to successfully sitting to an entrance test and an interview.

Ideal students

Undergraduate Programmes:

• High school students looking at earning their undergraduate degree outside the country;
• Students who are looking to improve job prospects to get a higher salary in the future.

Postgraduate Programmes:

• Young urban professionals/undergraduates who are looking to add a postgraduate degree under their credentials to increase employability and chances of a higher salary in their organisation.

Doctorate Degree:

• Professionals who want to secure placements in large consultancies firms, international retailers and fashion houses and other service industries or those who want to pursue research degrees in top universities around the world.