Master in Wine Business and Wine Management

Directed by Ramón Francàs, journalist and expert sommelier in the world of wine. He has traveled throughout the wine-growing geography for more than 30 years. Thanks to its extensive experience visiting not only wineries and vineyards but also restaurants and specialized stores, it has positioned itself as a true benchmark in the sector.

The objective of the master's degree is to train professionals who are capable of effectively leading and managing wine companies, standing out in an increasingly demanding market. Therefore, the program is designed to cover all key aspects of the wine industry: From production to marketing and distribution. It will also allow them to learn about the challenges and opportunities in the international arena, understand legal and regulatory aspects, learn to direct wine production and marketing projects, and even learn about commercial and marketing aspects of the wine business.

The wine industry is a sector in constant evolution and growth, this has created the need to require highly trained and specialized professionals in the business management of the wine sector.

The knowledge and skills acquired with the master's degree in Wine Business and Wine Management will help the student develop an understanding of the marketing and commercialization of wines and spirits, sales management, logistics and distribution, quality management and innovation in wine production.

The wine industry is at a time when it is claimed to be highly competitive, and a deep understanding of the market, brand and supply chain management can be essential to success in this sector. The master's degree in Wine Business and Wine Management will provide students with training in the latest trends and challenges facing the wine industry, and how to address them effectively.

The master's degree in Wine Business and Wine Management will also equip students with transversal business skills in other industries, such as project management, financial analysis and strategic decision making.

Objectives of the Master in Wine Business and Wine Management

General objectives

The objective of the master's degree is to train professionals who are capable of effectively leading and managing wine companies, standing out in an increasingly demanding market. That's why our program is designed to cover all key aspects of the wine industry, from production to marketing and distribution.

Specific objectives

The Master in Wine Business and Wine Management will allow you

• Know the challenges and opportunities that the wine sector presents internationally, and be prepared to work in a globalized environment.
• Understand the legal and regulatory aspects of the wine business, including consumer protection laws, advertising regulation, and intellectual property protection.
• Develop leadership and teamwork skills to be able to direct teams and projects related to the production and marketing of wine.
• Know the commercial and marketing aspects of the wine business, including brand management, distribution and communication with customers.
• Understand the different types of wine, their characteristics and the factors that affect their quality.

The world of gastronomy has changed, and the way of studying it too

The Barcelona Culinary HUB is the Higher School of Gastronomy with a focus on management and business vision applied to restaurants.

The main objective is to turn students into great professionals in the areas of management, technique and production in the gastronomy, restaurant and food sector, combining culinary skills with business vision.

The pillars of the school are based on innovation, gastronomic training and research, sustainability and creativity.

We are the link between gastronomy and management.

Barcelona Culinary HUB is the gastronomic school based in Barcelona. With an innovative spirit and based on the latest trends, the school was created to add value to the culinary world, thus ensuring that professionals and/or future professionals acquire the necessary knowledge to manage and achieve success in this highly competitive sector.

BCH is committed to a quality academic model, based on the "learning by doing" methodology. This methodology offers the student to respond to market demands from a perspective of innovation and continuous improvement.

Our origin

BCH was born in Barcelona, one of the best-rated gastronomic destinations. The school follows the guidelines that mark this city: plurality, avant-garde and innovation. It is the birthplace of great culinary authors and famous restaurants awarded with Michelin Stars or Repsol Suns.

On the other hand, Barcelona is one of the most important capitals of the Mediterranean, which is why its products and gastronomy provide a healthy diet and a healthy lifestyle that is reflected in the spirit and essence of Barcelona Culinary HUB .

Why Study in Barcelona?

Barcelona is a cosmopolitan, avant-garde and vibrant city that is characterized by the union between tradition and innovation. The city of Barcelona offers endless leisure plans, unique gastronomy, architecture recognized throughout the world, art, sea and mountain landscapes, both a local and international atmosphere and a unique essence that makes it one of the best places. where to live. Barcelona is the cradle of countless artists from all fields, where creativity, inspiration, innovation and motivation to add value to the world are brewed. Come discover it!

Planet Training and Universities

Barcelona Culinary HUB is part of Planeta Formación y Universidades, Grupo Planeta's international higher education network. It has twenty-two educational institutions in Spain, Andorra, France, Italy, North Africa, the United States and Colombia. Every year more than 100,000 students from 114 different nationalities are trained through its business schools, universities, specialized colleges and vocational training centers.

Why study at BCH?

• International and Professional Recognition
• Barcelona, city of origin
• Connection point between kitchen and management
• Global vision
• International network of contacts
• Collaboration with companies in the sector

With Passion, To Help You in the Career Plan You Want

Masters in Lifelong Training

A university training offer adapted to the needs of the sector. Trainings with a great focus on management and its different processes, without leaving aside creativity, avant-garde cuisine and the latest techniques. A comprehensive training concept, where you can enhance management techniques and communication skills.