Bachelor in International Graphic and Digital Media

In the International Graphic and Digital Media course - taught in English -you'll learn all about visual branding. You'll choose brand colors and create logos, typography, images, videos, apps, and other marketing tools that align with an organization's brand identity. Meanwhile, you'll get to know the international students in your class.

What will you learn?

The International Graphic and Digital Media course will teach you about visual branding. You will create logos, images, videos, apps, and other marketing tools tailored to an organization's brand strategy. In an all-English program, you will work with students from different countries and cultures.

What is visual branding?

Visual branding uses logos, typography, color, design, and images to communicate and reinforce a company's brand identity. It is a crucial part of a company's overall brand strategy. How you portray a brand significantly impacts how your customers think about your brand. Therefore, it has to align with the brand values you want to convey. We teach you the fundamental principles of brand identity and brand strategy to ensure you become an expert at visual branding.

Learn graphic design

Most of your time will go into graphic design, color selection, mood boards, and typography. So you will create the visual elements needed to showcase your brand identity. You will learn to work with Adobe Photoshop, Illustrator, Indesign, and other alternative design software packages to create captivating visuals. You'll get a good eye for beautiful design so that you can develop and review stylish corporate identities and marketing materials. You'll also study the impact of new technologies on branding.

Learn to deal with intercultural differences

You will join an international class to learn and work with fellow students from different countries. We will help you build a solid global network by connecting you with fellow international students, companies, entrepreneurs, and alums. Moreover, you will work on skills in project management, team leadership, and communication, which are essential in visual branding.

At Artevelde UAS, we pride ourselves on our student-centred approach , which means that you will receive individual attention and guidance from our experienced faculty members . Our programmes offer a practical approach to learning, with a strong emphasis on hands-on experience and real-world projects that prepare you for your future career .

Located in the vibrant city of Ghent , Belgium , our campuses provide a truly international environment where students from all over the world can learn and grow together. Ghent is a dynamic and cosmopolitan city that offers a rich cultural heritage, diverse nightlife, and a bustling student community . With its stunning architecture, canals, and green spaces, Ghent is the perfect backdrop for a unique study experience .

5 reasons to study at Artevelde UAS!

When you study in Belgium, you are launching your career in the heart of Europe . A lot of global organisations have their headquarters in Belgium, and also the EU and NATO are located here. You will not only discover Belgium during your international stay. Major European cities like Paris, London, Berlin, and Amsterdam are only a few hours away. Ghent is one of the largest student cities in Belgium. The campuses are spread across the historical yet vibrant city. International experience : All of our programmes have an international focus, allowing you to gain a global perspective and develop cross-cultural competencies. Think of an internship abroad , a  study trip , an exchange semester programme , ... The world is your playground! Vibrant campus life : Our campuses are located close to the heart of Ghent, offering a dynamic and multicultural environment with a variety of cultural and social events that allow you to immerse yourself in the local community.