MSc Strategic Digital Marketing

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Why study this master’s program

• Dual accreditation from Digital Marketing Institute (DMI) and Chartered Management Institute (CMI)
• The field of digital marketing continues to grow each year and a strong understanding of best practices and trends will keep you at the forefront of the industry.
• The flexible nature of online courses allows you to study according to your own schedule, so you can work and keep up with your other daily commitments.
• The transferable career skills you develop during this course will benefit you no matter what professional role you choose.
• You’ll have 24/7 access to additional learning resources, Student Support, and Arden’s careers portal.
• You will learn from experts who have first-hand experience in digital marketing.

Let your creativity shine in your work with the knowledge and skills developed in Arden University’s online MSc Strategic Digital Marketing program. This online master’s course is dual accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI) and allows you to enhance your marketing expertise and stay at the forefront of emerging digital trends in the industry.

What you will learn during this program

• The processes of designing and implementing marketing strategies in the digital business environment.
• Major challenges presented by “big data” sets in today’s marketing context.
• How to evaluate and analyze marketing-focused data sets relating to areas such as consumer behavior, brands , and communications.
• Relevant proprietary software in digital marketing programs and their potential and effectiveness.

Accreditation

The MSc Digital Marketing offered by Arden University Online is accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), as well as the Digital Marketing Institute (DMI).

The CIM provides guidance and support for its members, and accreditation by this organization ensures your program meets the highest industry standards.

Globally recognized across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.

Join Arden, the fastest-growing university in the UK

At Arden University we believe everyone, everywhere has the right to gain the life and career benefits that higher education can bring. We are dedicated to making the university experience convenient and accessible to ambitious and motivated people like you, which is why we’re the fastest-growing university in the United Kingdom*.

Our mission is to connect adult learners like you with higher education study opportunities that give you the tools you need to fulfil your career and life goals. We challenge conventional perceptions of degree study by providing flexible, vocational courses with timetables and learning options that fit around your life commitments.

*More first-year UK undergraduate students in 2015-2021 than any other university (HESA data)

Regional Offer

We recently launched a special offer that allows residents and nationals of more than 115 countries to receive 25% off their undergraduate course fees, or 40% off postgraduate course fees when you choose to study online! Enquire below for full details.

Accreditations

As part of our commitment to excellence in teaching and continual quality improvement in the content we deliver on our courses, Arden University courses have achieved accreditation and certification from many of the UK’s most recognised and respected professional industry bodies. By involving alumni, industry experts and lecturers in the creation of our course materials, this means you’re learning key practical skills, highly valuable in the workplace.

All of our programmes are QAA approved and a wide range of our programmes are accredited by professional bodies such as the Chartered Management Institute (CMI), the British Psychological Society (BPS), and the Association of Chartered Certified Accountants (ACCA), and more than 20 other accrediting professional bodies. These accreditations aren’t just a mark of quality; they are sought-after by employers, helping you get ahead in your career by standing out and maximising your future prospects.

Why Study with Arden?

Focus on employability

Our online programmes are designed with your career in mind. Our tutors are invested in your success both in and outside of our courses, and our programmes include opportunities to apply practical skills in individual modules and complete an independent research project. As an Arden student, you can take advantage of the resources in our dedicated Careers Portal:

• CV builder
• Interview simulator
• Global job search engine
• Employer advice
• Bonus business skills courses

Applied skills

When you graduate with your degree from Arden University, you will:

• Have shown your ability to learn and solve problems in your focus area
• Have an in-depth understanding of your subject matter
• Be able to make a decision about how to manage your career planning as a result of your modules
• Have transferable skills that will maximise your employability and career potential

Top-notch online programming

• Over half a million books and journals available in our online library
• Easily downloadable materials
• Accessible on any device, even offline
• At your own pace study content