Location
Germany
Study Format
On Campus
Course language
English
Study Fields
Business Administration, Marketing
Duration
3 Years
Academic pace
Full Time
Degree
Bachelor of Arts (BA)
Tuition Fee
Request info
Location
Germany
Study Format
On Campus
Course language
English
Study Fields
Business Administration, Marketing
Duration
3 Years
Academic pace
Full Time
Degree
Bachelor of Arts (BA)
Tuition Fee
Request info
The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.
You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The programme will provide you with a practical understanding of key marketing concepts, and as a result, you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.
The degree will cover several marketing and business concepts, such as how to build marketing strategies, manage communications, and how to gather relevant market intelligence. You will also learn key business fundaments such as finance, understanding organisations, business processes and business analysis.
This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations
After completing the course, graduates have a wide variety of careers to choose from. Positions that graduates can take up include brand manager, campaign manager, marketing manager, marketing executive, communications manager, among others.
Graduates can also choose to embark on postgraduate study and pursue a master’s or MBA degree.
Arden University offers payment options* that allow you to spread the cost of your programme fees across multiple instalments.
Level 4
Level 5
Level 6
*Times Higher Education
**I Am Expat
***According to statistics and data from the ICEF monitor
Here at Arden's study centre Berlin, we are 100 per cent committed to providing high-quality business education to those looking to further their career in various industry sectors.
At Arden University, we are dedicated to ensuring higher education is accessible for all. We offer industry-relevant undergrad and postgrad courses in Germany, which are taught by an expert faculty. Students can opt to study full-time or part-time and therefore adapt their studies to fit around their schedule.
We understand how difficult it can be for students to fit their studies around daily commitments. That’s why we offer Blended Learning which combines supportive face-to-face learning and teaching with independent online study. Students have 24/7 access to our innovative online learning platform, iLearn, which provides access to a wealth of e-learning resources. This flexible model of delivery enables students to create a practical timetable that fits into their life.
Our tutors are dedicated to supporting students' academic development from day one as well as supervising the achievement of learning outcomes. Students also benefit from our expert faculty who have years of academic and industry-relevant expertise.
Arden’s modern study centre is located in the heart of Berlin, the start-up capital of Europe. Students benefit from being surrounded by some of the biggest players in the corporate world including Sony, Deutsche Bahn, and Daimler. The city’s thriving business scene provides ample networking opportunities and the chance for students to develop academically outside the classroom.
The study centre itself offers state-of-the-art facilities with easy access to shops, restaurants, and various top attractions to learn about the city’s rich cultural and political history.
Within the virtual iLearn classroom sits our online Careers Portal which aims to ensure our students stand out to employers in today’s competitive job market. Offering a range of useful tools from an interview simulator and CV builder, to a global search engine to e-learning courses, the portal strives to help students achieve their career goals.
In addition to the support offered by our online careers centre, all of our courses at Arden are designed with a core focus on employability. By combining theory with practice, our programs will provide the sought-after knowledge that can be applied directly to the workplace upon graduation.
Having supported more than 50,000 students from over 150 countries to date, we strive to ensure that Arden’s high-quality education is available to international students from all over the world.
Furthermore, all of our courses are taught in English, the world’s foremost business language, and we also offer free German lessons. We believe these advantageous language skills will significantly increase students' job prospects in Germany and throughout the world.
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