Diploma in Google Ads (Free Online Course)

Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course.

This diploma course teaches you how to employ Google Ads to grow your business by attracting consistent and profitable web traffic around the clock. Most contemporary customers use Google to search for products and services online, and many businesses lose out because their competitors’ Google Ads campaigns are better optimized. Earn this diploma to learn how to make better use of Google’s algorithms to make sure that your ads make an impact.

What You Will Learn In This Free Course

• Explain how to attract consistent web traffic
• Describe the use of ‘conversion tracking’ to determine the value of Google Ad campaigns
• Discuss how to create, develop and optimize profitable Google AdWords campaigns
• Break down how to remarket your previous website to visitors to make them return
• Describe how to effectively advertise your products and services online
• Set up languages, daily budgets, hourly reports and other features on the platform
• Establish the importance of keywords
• Structure your Ad Groups like a professional
• Explain how billing works in Google Ads

We are Alison, one of the world’s largest free learning platforms for education and skills training. Founded in 2007, we are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time - for free and online. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

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