Digital Advertising and Marketing 101 (Free Online Course With Certificate)

Beginners will be taken through all the crucial basics of digital marketing and online advertising in this free course.

This free online course has been developed to introduce you to the world of digital and online advertising. You will first learn the basics of digital media before exploring the influence of online marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads. Enrol today!

What You Will Learn In This Free Course

• Explain the Interactive Advertising Bureau (IAB) and its guidelines
• Identify how ads are measured and the most common standard sizes set by IAB
• Analyze video ads based on the video types, common length, player types and completion rate
• Identify ads that can get messages across to the target audience in a specific model
• Categorize the buying models and the general price ranges of each digital ad
• Define cookies and various types of targeting
• Know which data are collected from cookies
• Discuss what metrics are generally tracked and what standard benchmarks are
• Analyze reporting metrics based on the publisher display, rich media, video and social media

We are Alison, one of the world’s largest free learning platforms for education and skills training. Founded in 2007, we are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time - for free and online. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

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