MSc International Business and Marketing

By registering for the MSc International Business and Marketing, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management. You will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in-depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how the trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

Aberystwyth Business School measures itself and excels against the service delivery and product excellence "gold standards" of the UK university sector. We are not the type of business school where your lectures will be with hundreds of other students and you are unknown to the taff throughout your time at university. Class sizes at Aberystwyth are small, and you will be known to us personally within the first few weeks of joining us. We have a great mix of the UK and international students from many different countries, and you will find it easy to mix and make friends with other students from a broad range of backgrounds and cultures. The result: Aberystwyth is regularly voted in the Top 5 Universities in the UK for student experience and student satisfaction.

Teaching and Learning

Aberystwyth Business School is renowned for the quality of teaching and learning and the cultural experience of studying management and finance. Staff are drawn from academia and the private sector to give students a cutting-edge view of business theory and practice. Whilst we delight in being small, and punching above our weight, our staff are very proud of what they consistently achieve. Our students recognise the benefits of curriculum flexibility and highly focused discipline coverage - we don't teach you peripheral subjects, we focus on the absolute fundamentals; those fundamentals that will deliver the outcomes that are important to you: contemporary understands, outstanding professional competence, and employability.

Learning Resources

With electronic access to all the learning resources you’ll ever need, over 1400 networked PCs, and a wireless internet connection in every room, you’ll never struggle to find the information you want when you are trying to complete an assignment. £4.5 million has been spent renovating the teaching facilities in the past year, creating world-class learning facilities. If you like turning the pages of real books you’re in luck too. Aberystwyth Business School is located next to the Hugh Owen Library where all the University's books and journals are held. Less than five minutes walk from the Penglais Campus is the National Library for Wales, a copyright library that holds an edition of every book or periodical published in the United Kingdom (6 million +).

Employability

We understand that studying a degree is part of a longer-term professional career. As well as achieving your degree, for the best start in the business world, you need to have the most up-to-date skills and techniques. Our teaching covers the fundamentals of management and finance, with an emphasis on applied knowledge supported, where relevant, by accreditation from professional bodies. Graduates have gone to work for numerous prestigious establishments, including multinational organisations, SME’s and public sector employers. Students are supported by a careers officer, an alumni network and professional classes throughout their degree to make the transition to a fulfilling career.